News Just Arrived | Maxus adds Greenpeace India's media duties to its kitty

Maxus adds yet another feather to its cap and this time it is the Earth Warriors ' Greenpeace, India. Greenpeace is a leading Global Organization that aims to protect & conserve the environment. Maxus Delhi will now handle the media duties for the Greenpeace operations in India.

Greenpeace has already initiated the 10-10-10 (Read: Ten-Ten-Ten) project with Maxus as its agency. 10-10-10 (10th-October-2010) has been earmarked as the Global Day for action dedicated to the Green cause where individuals/ organizations are requested to do their bit for the conservation of Environment. The success of this partnership bore immediate fruit when this initiative was supported by the likes of CNN IBN, IBN 7, Zee News, Big FM, Tata Sky amongst others.

On the selection of Maxus, Vivek Sharma, Programme Support Director, Greenpeace India said "This is the first time we are connecting with a wider audience to identify with us and join us in our movement to save the climate. With Maxus on board, we hope to achieve our ambition to get large numbers of people to sign up with Greenpeace in the most efficient and scientific way."

Maxus gets yet another thumbs up from Parul Tyagi, Consultant,Marketing and Communications Team,Greenpeace India "The professionalism and competency that Maxus is known for, will ensure that our campaign will be received by the right audience in the most effective manner, with utmost sincerity and absolute precision."

Maxus too is confident that it is not only going to give the strategic direction required to the brand but also sting it with "Creativitis" that Maxus prides itself in ' Doing things creatively different.

Mausumi Kar, General Manager, Maxus Delhi, prides himself on this association feels "It is a privilege to work as partners with Greenpeace. Making India environment conscious is fulfilling for the team that will deliver the cause promise. For Maxus it is more than a business".