Nexus Malls announces Asli Happyness Wala Sale with new campaign
The true essence of Christmas is about expressing love for your near and dear ones and spreading the festive cheer among friends and family. Conveying the same message, Happyness Ambassador of Nexus Malls, Ayushmann Khurrana, has launched his second Ad campaign for the mall management company with the tagline ‘Shopping to sirf bahana hai, apno ko saath lana hai. It also earmarks the launch of Nexus Malls’ ‘Asli Happyness Wala Sale’ across all its nine assets. With the promise of unlimited shopping and infinite celebrations, the delight quotient of the patrons is all set to soar high this Christmas.
This is the second Ad campaign of the Bollywood heartthrob for Nexus Malls. The 360* campaign has been created by Ogilvy with the creative team consisting of Vijay Veermal as Director, Kush Malhotra & Abhishek Notani as the producers, Anuj Dhawan as DOP and Sukhamrit-Sachin as the Music Directors. It is relevant for all the assets under the portfolio of Nexus Malls and will be promoted across print, outdoor, radio and digital mediums.
Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “As they say “Family is a gift that lasts forever” and what could be a more opportune time than Christmas to celebrate this gift. At Nexus Malls, we have always believed that the true spirit of festivities lies in celebrating it together with your family & friends and through our latest Ad campaign we aim to convey the same message amongst our patrons. During this period, across all our malls, we will create multiple engagement initiatives with family bonding at its core. We would like to urge all our patrons to visit our malls and indulge in the festive frenzy.”
Adding to the galore, all the nine malls of Nexus Malls is also undergoing a complete Christmas themed décor where one can witness giant Christmas trees, reindeers & sleighs, elves, gingerbread cookies, candy cane decorations etc. Besides, the malls will also organize multiple children workshop and community building initiatives catering to the guests.