Nokia renews marketing strategy; retains JWT as its creative agency

To strengthen its position in the mobile market, Nokia today announced a renewal of its global marketing strategy, and the appointment of JWT.

Tuula Rytilä, Nokia’s chief marketing officer, said, “In many ways, we’ve changed the way we market Nokia and our products. At the core of the Nokia brand are attributes such as quality, innovation and relevancy. We are excited to collaborate with JWT and come up with new and creative ideas that embody the Nokia brand and broaden the emotional appeal of our products.”

“We’re confident that JWT can help us market our products in a manner that is bold, disruptive and, most importantly, resonates with consumers,” Rytilä said.

"We are delighted to strengthen our long-standing relationship with Nokia. This is an extraordinary time for the brand,” said Bob Jeffrey, JWT Worldwide Chairman and CEO. “Not only is the industry fastpaced and highly competitive, but consumers are constantly changing how they communicate. We are eager to get started in creating disruptive communications that help breakthrough and reassert Nokia as an innovator that improves people's lives.”

“Our engineers create innovations in our mobile devices that make peoples’ lives better, easier, and help them achieve more. Bringing this to life in a credible way is something we constantly strive to achieve and are confident that JWT is the ideal partner to help us reach this goal,” Rytilä added.