Ogilvy & Unilever craft an emotional narrative for Brooke Bond

In today’s day and age, social media interactions have replaced interpersonal interactions. Messages have been replaced by phone calls with loved ones. Selfless acts of compassion, heartfelt conversations, in everyday life are not as extensively experienced as they once were.

In the latest ad released by Brooke Bond Red Label Tea, which has been conceptualised by Ogilvy India, the narrative is taken further by the brand, portraying two strangers at a place where they are expected to be most vulnerable – a hospital waiting room. As they strike a conversation between them, a most unpredictable disclosure makes the story tug at the hearts of the viewers.

Commenting on the ad campaign, Akshay Sethi, Executive Creative Director, Ogilvy, said, “Something is more comfortable than a great tasting cup of tea – the warmth which the company of a stranger holds when it is required the most. There have been situations where a hug, a handshake, a few comforting words can work and create magic. In order to translate this, the execution and story are required to be felt sincere and genuine. And this stands as one of the reasons for the ad reverberating with people coming forward with their personal experiences.”


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