OgilvyOne Worldwide bags 'Yahoo! Big Idea Chair' Award for 2011
The last few years have witnessed a rapid growth of digital advertising in the Indian market and today it is the fastest growing category in advertising. Yahoo! has led the way in evangelizing the medium through its unique proposition of Science+Art+Scale, connecting advertisers to those customers that matter to them, at a scale to drive their business growth.
Arun Tadanki, Managing Director, Yahoo! India, said, "Yahoo! Big Idea Chair celebrates the growth of the digital media industry which today offers one of the widest creative canvasses to brand marketers to execute cutting edge campaigns. The entries this year clearly demonstrated deep integration of digital in the campaign planning stage of the different brands and a definite step forward in the evolution of digital media".
Piyush Pandey, Executive Chairman, Ogilvy & Mather India and Creative Director, South Asia, said "We are proud to have won the coveted Yahoo! Big Idea Chair Award, widely regarded as benchmark recognition in the world of digital advertising. Early this year, I had on behalf of Ogilvy, committed to excellence in the digital space and the young Ogilvy team has given us a great start in a long journey. Long live digital!"
Tribal DDB India won two Gold awards for the Best Use of Display Advertising and the Best Use of Technology for its "This Banner with a mission' campaign created for Star TV. Contract Advertising won the Gold for Best Online Video Advertising for its Rakshabandhan Campaign for Cadbury Celebrations while Ogilvyone Worldwide bagged the Gold for Best Use of Social Media for "The Zoozoo World' campaign created for Vodafone Essar. Maxus India won the Gold for Best Use of Search award for its Buzz Metrics TV, Print and Search campaign.
Originally launched in the United States, the Big Idea Chair Award has evolved to become a global award that recognizes creative work in the digital community. Celebrating the quest for innovative and impactful advertising campaigns, the Big Idea Chair recognizes some of the best work by the online advertising community and fosters excellence in digital advertising. The entries were judged by a panel comprising 8 members referred as the "Futurists". Ernst and Young were the process tabulators and advisers for the awards.