Onads has acquired the entire Creative account of Bajaj Electricals

Onads was handling about 30% of the Bajaj Electricals while the incumbent Soho Square was handling 70% of the business. Onads Communications has now been appointed the sole Creative partner for Bajaj Electricals. This is the first time that Bajaj electricals who till recently counted Leo Burnett and Contract among their creative agencies has handed over the entire mandate to a single creative agency.

Onads Communications has been working with Bajaj Electricals since the last three years and what initially started as a one year project for their 75 Years celebrations has evolved into a long term partnership.

Jignesh Maniar, the founder of Onads Communications says ­ ‘This is a landmark achievement for Onads Communications and is a reflection of the faith that the management of Bajaj Electricals has in our creative abilities. We look forward to partnering them to take Bajaj Electricals to new heights in the future.’

Onads Communications, started in 2008, is a 360 advertising and marketing solutions company started by Jignesh Maniar. Jignesh has worked on the very successful campaign for Mentos – Dimaag Ki Batti Jala De. In a short span of time Onads has won multiple awards and recognition from it's clients for some outstanding creative work. Onads has offices in Mumbai and Bengaluru.


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