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Pepsi IPL the most watched phenomenon on indian television

Pepsi IPL has surpassed all expectations and delivered mammoth numbers in its 3rd week. In the latest week the tournament has boosted the channel rating (‘000) to 225067 on SONY MAX, (Source: BARC, summation over 30min time bands, Market: HSM, TG: All HHs, Period: Wk16|All Days|02:00-26:00hrs).

Sony MAX also recorded a lion’s share during prime time with a staggering rating (‘000) of 99494 which was more than double of Star plus at 44590.

This week’s average rating (‘000) of Pepsi IPL is 3316 at an all India level and 2532 at an HSM level, (Source: BARC, across Pepsi IPL matches, Channel: Sony MAX+SIX+SIX HD+Aath Market: All India, TG: All HHs, Period: Wk16|All Days|02:00-26:00hrs)

Says N.P.Singh, CEO, Multi Screen Media Pvt. Ltd, “It would only be fair to say that we are indeed very pleased with the large base of viewers that we have captured. MAX has always positioned Pepsi IPL as the ultimate viewing destination on television and we are happy to live up to that promise. Guess this truly is “India Ka Tyohaar.”

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