PolicyBazaar goes mobile!

Policybazaar.com, India's largest Insurance website and comparison portal, today, announced the launch of its Mobile Website. The mobile version of Policybazaar.com is aimed to cater to the needs of its 50,00,000 visitors who visit the site every month via mobile phones.

The number of mobile phone subscriptions has reached 5.9 billion, an impressive figure in a world of 7 billion people. The growth in the mobile technology is very evident from the increasing mobile subscriber base in India which has reached 893.84 Million. The mobile Internet penetration in India is expected to reach 237 million by 2012.The industry experts says that58% of Mobile Internet is used for search networking sites or Internet and have become the first screen for internet for millions of people in India.

Gone are the days when searching for the best insurance policy for yourself was a matter of hours. As PolicyBazaar.com launching its mobile website m.policybazaar.com the path to safeguard your future is just a few clicks away. With a specific mobile website for PolicyBazaar.com, users will now get the option to navigate through the products and see the quotes in a seamless manner thus helping the customer to choose the best plan according to his/ her need. The "Investments' product has been particularly enabled for the end user to choose from different investment plans.

Speaking about the launch, Akshay Mehrotra, CMO, Policybazaar.com said, "With increasing mobile penetration in the country, mobiles are becoming the tool for accessing Internet. The consumers owning Internet enabled handset is growing at 300% a year. We believe the next growth in the e- commerce business will be fueled by mobile Internet."

Talking about the value it adds for users, Saurabh Tiwari, CTO, Policyabazaar.com said, "We are seeing a very large customer base coming from mid to small level towns using mobile phones. This number has doubled in the last 6months. We have specifically built up this website to cater to these consumers."

The site has been designed on HTML5, CSS3 and works across major platforms including iOS, Android, Blackberry and Symbian. The site has been extensively tested on multiple devices covering multiple operating systems, browsers and screen resolutions. The key parameters of a mobile site such as optimization, compatibility with various devices, operating systems and a good customer experience have been given the utmost importance.

This being the core insurance season Policybazaar.com team has launched the site focused on life insurance products and especially "Saving &Investments' linked insurance product with the aim to launch comparison based services for other insurance products term, health and car insurance by end of march.