Post competitive pitch, Carat retains BMW India Media AOR
Carat Media has retained the BMW India media account after a competitive pitch against some of the largest media agencies in India, including Zenith Optimedia, Maxus and Lintas Media. The elaborate pitch process had four phases which included credentials, strategy and value evaluations.
Speaking on the pitch process, Christian Saffer, Marketing Director - BMW India said, “India is a very important country in BMW’s global portfolio and we needed to ensure that we were getting the best that the market could offer in terms of media planning and buying. In line with this, we invited agencies to present their point of view on our business. After the pitch we found Carat to be the most suitable and capable of handling our business. Carat came up with solutions focused on our business needs and went beyond traditional media planning. We have worked with Carat for a number of years now and are delighted with the way they came in with a re-energized perspective on BMW’s media approach in India."
Speaking on the win, Kartik Iyer, the MD of Carat India said “We are naturally delighted with the decision BMW India has taken. BMW is a very important client for us in India as well as globally. We are totally committed to BMW India and are delighted that they gave us an opportunity to re-look at the way their media was being implemented. Our solutions focused on the brand challenges. We delivered a solution package that would enable BMW India to continue on its path of unchallenged leadership in the country. We do hope to work with BMW India for many more years and look forward to presenting a truly integrated solution and a team more than capable of delivering to the challenges in the future.”
Ashish Bhasin, Chairman of Aegis India and CEO Aegis SE Asia said, “BMW is a client we are committed to in the region and globally. We work with them in over 22 countries and are delighted that they found our offer exciting. We look forward to a long relationship with BMW India wherein we continue to contribute positively to their rapid growth plans.”
Carat, the world’s largest independent media communications specialist is part of the Aegis Media Group. Other companies in the group include Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect – Communicate 2, the global leader in search and performance marketing.
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