RBNL announces India's 1st national entertainment awards

Multi-media entity Reliance Broadcast Network Ltd which has seen manifold growth in its Intellectual Property offerings from BIG LIVE, its experiential marketing wing, with huge properties ranging from Regional Music Awards to Regional Entertainment and Television awards, is now announcing another clutter breaking, unique property. India's FIRST National Entertainment Awards - "BIG STAR Entertainment Awards' that seeks to create a unique platform which honours entertainers across genres viz. Movies, Music, Television, Sports etc. A completely audience driven selection process, from nominations to the final winners, ensuring the award recipients are truly the people's choice.

Ensuring the property reaches the consumer through multiple touch-points, Reliance Broadcast Network Ltd. will reach consumers through promotions across all its media verticals ' its No. 1 radio network ' 92.7 BIG FM, out of home division ' BIG Street, experiential marketing arm ' BIG LIVE, Digital arm ' BIG Digital as well as promotions on its newly launched TV channel BIG CBS PRIME.

The BIG STAR Entertainment Awards will be the first award platform that democratizes the awards platform by giving audiences the opportunity to nominate and vote for their favorites entertainers in Movies, Music, Television, Sports, Theatre and Dance categories. 2010 being the last year of the decade the awards will also feature a special set of "Entertainers of the Decade" awards, making it a largely than life celebration of entertainment.

Speaking on the occasion, Tarun Katial, CEO, Reliance Broadcast Network Ltd., said. "We are very proud to announce the BIG STAR Entertainment Awards, an award with a high degree of consumer centricity and representing all Entertainment genres Indian's love. Our endeavour with this property is to celebrate entertainment the way audiences consume and enjoy it. Today's discerning audiences are tough to please and they seek entertainment that is unique, interactive and highly engaging. Through this property, we empower them to decide who their favourite entertainers are. Delivered through engaging ideas and multiple touch points, this is a truly integrated property that is bound to create unprecedented impact, in its first year itself."