Rediffusion Y&R bags creative duties for Cordlife India

The account was won following a multi agency pitch. The multi product healthcare company Cordlife India has awarded its creative duties to Rediffusion Y&R. The mandate will be handled out of the agency’s Kolkata office. The win is attributed to the agency’s demonstration of consumer understanding and the use of it in developing communication that would help increase in market share for Cordlife.

Speaking about the development, Upamannyue Roy Choudhury , General Manager, Sales & Marketing, Cordlife, said, “Rediffusion’s enthusiaism, patience and innovative ideas made us choose them as our creative agency. The agency’s continuous interaction with us during the pitch phase gave us the confidence about their plans for Cordlife and their understanding of our business. Together, we hope to make Cordlife a leader in this category.”

Commenting on the win, Amitava Sinha, Chief Operating Officer, Rediffusion Y&R said, “We are very excited in partnering Cordlife. This is a category that is nascent and we are looking forward to creating interesting communication to help achieve the set objective for the brand – create awareness and get to-be parents to plan and protect the future of their children.”

Cordlife India is a majority owned subsidiary of Cordlife Group Limited. Cordlife Group limited is listed in Singapore Stock Exchange and it the largest network of Cord Blood Banks in Asia Pacific. The Company is AABB accredited and operates the most advanced umbilical cord and cord blood processing, testing and cryopreservation facility in the country, with a storage capacity of 150,000 cord blood units scalable by another few lakh units. The Company operates more than 50 centers in India, making it one of the largest stem cell banking companies locally. In 2011, Cordlife India successfully released a stem cell unit for the first ever mixed stem cell transplant in India.