Research & Ranking appoints Alok Arya as CMO

Research & Ranking, the equity investment advisory brand, which is a part of Equentis Wealth Advisory Services Private Limited, has announced the appointment of Alok Arya as Chief Marketing Officer (CMO) to fortify its overall efforts to expand as an organization. Research & Ranking has grown exponentially in business and workforce in the last few years, cementing its positioning in the Investment Advisory sector. Alok will lead the branding, communication, and all cohesive marketing efforts, generating lasting brand recall and driving revenue growth in the long run. 

Speaking on his appointment, Alok Arya, Chief Marketing Officer (CMO), Research & Ranking, shares, "I am proud to be joining a company committed to transforming the investing habits of Indians through innovative wealth-tech advisory solutions, and exceptional customer experience. 'Direct Equity investment' has massive potential for expansion in our country. Along with my team, I am keen to establish R&R as the preferred brand of choice."

Manish Goel, Founder & Director of Research & Ranking, shares, "Alok is a highly skilled leader with immense experience in spearheading the marketing and growth initiatives for consumer-led brands in India. He has studied consumer preferences and evolving digital behaviors closely throughout his career. His expertise will help us develop the right strategies to reach a wider target audience and position us as India’s preferred brand in the equity investment space. We look forward to his insights and collective expertise to help us enhance our position and propel the next phase of growth." 

Alok has over 12 years of marketing experience across multiple sectors, including financial services, technology, and consumer goods. Before joining Research & Ranking, he led marketing and growth for IIFL Securities. In addition, he has been instrumental in directing and driving digital and traditional marketing initiatives at leading brands such as Piramal Group, Future Group, Google, and TATA Housing Development Company. 

The addition of Mr Arya marks another significant expansion to the Company’s leadership team, following the previously announced appointments of Susmit Misra (Chief Business Officer), Ashish Bajaj (Co-Founder and Chief Technology Officer), Raakesh Malhotra (Chief Sales Officer), and Rakesh Gupta (Chief Compliance and Operations Officer) in the past one year.