Riding on a wave of success: Maurya TV

Maurya TV has once again established its mettle as the top player in the market. The recently released TAM data from week 20-week 26, has revealed that the channel’s viewership has risen 1.8 times higher than 2nd largest channel regional channel in Bihar & Jharkhand. Maurya TV has also sealed its position as a leader by consistently leading the viewership charts since seven weeks.

 

Maurya TV is led by young and energetic Manish Jha. Manish, who primarily hails from a marketing and distribution background, has also been associated with companies like Hathway, News24 and Den Networks Ltd. before he took charge at Maurya TV.

 

Maurya TV’s ratio of 75% news and 25% entertainment has been receiving tremendous appreciation by viewers and has helped the channel generate humongous TRPs

 

The mornings in Maurya are dedicated to news and current affairs, in the afternoon slot programs like Badi Khabar, Ladies Special, and Geet Gata Chal enchant the audiences. Primetime is a mix of news and current affairs along with serials (like Bhaubali) which keep the audiences glued to Maurya.