Savlon launches a new TVC communicate convenience in the new normal
With the unprecedented outbreak, the new normal is a thorough hygiene routine, be it at home or anywhere else. Discerning consumers are adopting more stringent measures to ensure wellbeing with Hygiene playing the pivotal role. This is not restricted to personal hygiene and the habit of hand hygiene, but also extends to frequently touched, high contact surfaces. To make this essential process more convenient and effective, ITC’s leading hygiene brand Savlon, launched the Savlon Surface Disinfectant Spray last month. It has recently launched a slice of life television commercial to amplify awareness of the convenient and easy to use format.
Savlon Surface Disinfectant Spray presents a quirky take on everyday life making it extremely relatable in the current context. The film opens in an endearing and familiar everyday situation where members of a family are trying to divide household chores amongst themselves. The keen interest in the continuous chore of disinfecting surfaces over everything else is evident due to the Savlon Surface Disinfectant Spray which makes it easy and convenient. The treatment of the film is light and funny which helps drive the ‘effective and easy-to-use’ proposition in a conversational narrative.
The film has been conceptualized by Ogilvy India.