Former Broadcast Audience Research Council India, CEO, Partho Dasgupta has been granted bail by Bombay High Court at a personal recognizance bond of....
The Bombay High Court continued to hear the bail plea of former BARC CEO Partho Dasgupta yesterday (February 16, 2021). Dasgupta is currently under....
The Bombay High Court has adjourned ex Broadcast Audience Reasearch Council India chief executive officer Partho Dasgupta bail plea in the TRP....
A session court in Mumbai has rejected the bail plea of former Chief Executive Officer of Broadcast Audience Research Council India Partho Dasgupta.....
Former BARC India CEO Partho Dasgupta was admitted to the hospital last night after his blood pressure and sugar levels dropped while he was in....
Mumbai Police has filed a supplementary chargesheet which runs into 3600 pages against Vikas Khanchandani, CEO, Republic Media Network; Partho....
While rejecting bail plea of Broadcast Audience Research Council's former CEO Partho Dasgupta, a Mumbai court observed that played a vital role in....
The Esplanade magistrate court in Mumbai has rejected the bail plea of former Broadcast Audience Research Council India (BARC India) CEO Partho....
Former BARC CEO Partho Dasgupta has been arrested by the Police in the TRP manipulation case. Dasgupta has been arrested from Rajgad Police Station....
Advertising, Marketing and Media industry’s apex body – The Advertising Club today announced the Managing Committee for the current....
Driving up the agenda of equality, safety and inclusion, The Advertising Club and the Advertising Agencies Association of India (AAAI) have once....
The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have once again come together to launch an important and much....
The global marketing and brand building paradigm has over the years evolved to encompass contemporary platforms, break through mediums and the....
There is a change of guard at BARC India and there is much that the industry is expecting from the new CEO Sunil Lulla. There are several....
The news is now confirmed. Partho Dasgupta, CEO, BARC India, today announced his plans to relinquish his position and move on. Dasgupta has been the....
Some senior industry leaders have confirmed to Adgully that Partho Dasgupta, CEO, BARC India, is set to put in his papers. It is not clear yet....
India’s sole television measurement company, Broadcast Audience Research Council (BARC) India, had appointed an oversight committee in June....
The Advertising Club, the apex industry body that drives the category’s growth agenda, has elected its Managing Committee for FY 2019-20 at the....
The Union Budget 2019, presented by Finance Minister Nirmala Sitharaman, is being seen as a Budget where there something for everyone. ‘It....
BARC India has announced the launch of its new product PrimaVU, which is aimed at measuring viewership from premium homes. Through PrimaVU, BARC....
Taking charge as the new Minister for Information & Broadcasting, Prakash Javdekar stressed on freedom of the press and asserted that this was....
Punit Goenka, MD & CEO, Zee Entertainment Ltd, has been elected as the new Chairman of BARC India by the Board at its meeting held on January 29,....
Partho Dasgupta, CEO, BARC India, recounts the key developments in the broadcast industry in India as well as shares what excites him the most in....
Measurement has always been a crucial issue with media owners as well as advertisers. While India has had TV measurement in the form of TAM and then....
BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018....
Winners of Marquees 2018 were announced by the Advertising Club in Mumbai last evening (August 29). The second edition of Marquees brought together....
TV homes in the country have seen a 7.5 per cent jump, outpacing the growth of homes in India which grew at 4.5 per cent, as per the Broadcast India....
Recently, Partho Dasgupta, CEO, Broadcast Audience Research Council (BARC) spoke to PTI revealing ambitious plans to increase the sample size for TV....
“Advertisers look for ROI. For advertisers, investment on television remains the single best source. As every research has shown, ROI on TV is....
The two-day disruptive marketing, communications and technology conclave – Zee Melt 2018 – concluded on a high note yesterday (May 31).....
The sampling methodology and panel design of BARC India has been certified by one of India’s most prestigious institutions – the Indian....
BARC India has launched its new service – BARC PreView. The subscription-based service will provide viewership data of a programme just 3 days....
BARC India’s vigilance team has upped its drive against panel home infiltrators. After taking tough action against those involved in panel home....
BARC India has added another feather to its cap. It has been certified as ‘Great Place to Work’ for cultivating a culture of high trust....
The primary question before content industry is whether TV is relevant to future consumers at all? Data suggests that LED screens, or their future....
As part of its continuing efforts in bringing real-life learnings from best practices from the Indian industry into the class room, India’s....
BARC India, the TV viewership measurement provider in India, has expanded its leadership team with the addition of two senior resources. BARC India....
BARC India today announced the phased roll-out of its much-awaited digital measurement service along with the brand name and logo of its digital....
BARC India Board has elected Sudhanshu Vats, Group CEO, Viacom18 Media, as its new Chairman. The move comes in after Punit Goenka, MD & CEO, Zee....
Bombay High Court, in its order dated December 6, 2016, has stayed the suspension of BARC ratings of India News. Describing the suspension of India....
After building a strong TV Viewership measurement company in the country, BARC India has now called Request for Proposals (RFPs) from professional....
Amagi Media Labs, India’s leading targeted-TV advertisement solutions firm, has entered into a partnership agreement with India’s apex....
BARC India and Kerala TV Federation (KTF) together have filed a police complaint with the Director General of Kerala Police. The case was filed....
BARC India has appointed Jamie Kenney as Business Head - Digital. The move is a part of BARC India’s plan of launching digital audience....
After a successful partnership in the first edition of Zee MELT, BARC India pulled off an encore this year – with a packed session on....
BARC India launched its TV audience measurement service more than a year ago. Media professionals and analysts working at various broadcasters,....
2015 saw the arrival of a new TV viewership measurement body in India – Broadcast Audience Research Council (BARC) India, a joint industry....
Broadcast Audience Research Council (BARC) India has been stepping up its services from the time it started releasing television viewership data....
The Broadcast Audience Research Council (BARC) India which had issued the Request for Information (RFI) for digital measurement in December, last....
The much-awaited joint venture between BARC India and TAM India launches today with the formation of the meter management company. This new....
Eight months after it launched its TV Ratings service, the Broadcast Audience Research Council (BARC) India has re-named its popular viewership....
In October 2015, Eurodata TV Worldwide, the world leader in the commercialisation of overseas TV audiences, will integrate the television....
The media industry has breathed a sigh of relief – battle between BARC and TAM has come to an end even before it started. Television....
As reported by adgully.com earlier, a meeting between ISA, AAAI and BARC was held yesterday. It was one in a series of meetings planned to make....
It’s a transparent system and that’s what matter’s more, Dentsu’s Bhasin Last week many broadcasters expressed joy....
The wait is over. It’s a momentous day in the history of Indian television that will change how content consumption will be monitored and....
BARC today confirmed the appointment of Partho Dasgupta as the first CEO of the company. Commenting on the development, Mr. Punit Goenka, MD &....
Educomp Schools, as part of its growth strategy, appoints Aegis Media's Vizeum India as its media AOR. Vizeum India, a world renowned media agency....