WebEngage, a full stack Retention Operating System empowering brands to become enduring businesses, today launched State of Careers in Retention....
The advent of AR (Augmented Reality) and VR (Virtual Reality) technologies has revolutionised the world of brand-building, unlocking a whole new....
Cricket legend MS Dhoni's legions of fans in Gurugram were treated to a thrilling spectacle today as Lay's unveiled its highly anticipated....
Authored by Amandee Kaur, Founder & CEO, Phoenix TalentX Branding Authenticity in employer branding transcends the realm of marketing slogans....
Forget the hard sell and flashy visuals. In this digital age consumers crave authenticity and connection. Attention-grabbing advertisement is the new....
Once upon a recent time, the idea of talking boxes and singing soda cans was the stuff of sci-fi—now, thanks to augmented reality (AR), they're....
Internet in India is democratized and widely used; but now the country sits on the cusp of an AI revolution. ICUBE* data shows that AI is already....
BeBetta, the innovative sports prediction platform, is revolutionising the way fans will engage with IPL this year through its app relaunch, timed....
Once upon a recent time, the idea of talking boxes and singing soda cans was the stuff of sci-fi—now, thanks to augmented reality (AR), they're....
Adgully recently had an insightful conversation with Marc Hayward, Founder, CricFan TV, where he shed light on the innovative vision driving CricFan....
As the world grapples with the devastating impact of plastic pollution, Akshayakalpa Organic is proud to announce its unwavering commitment to....
In the vast and ever-evolving landscape of the gaming industry, the rise of free-to-play models has reshaped the way players engage with their....
Artificial intelligence is the topic of the hour, says actress Ayesha Khan, who is part of Dangal TV’s Janana – AI ki Kahani.....
Once upon a recent time, the idea of talking boxes and singing soda cans was the stuff of sci-fi—now, thanks to augmented reality (AR), they're....
Global fan engagement and data platform Stepathlon, welcomes four new esteemed advisors to its already impressive Advisory Board: Jim Glover, Jim....
Almonds Ai, a pioneering force in B2B loyalty and channel partner engagement solutions, proudly announces the expansion of its global presence with....
By Siddhanth Valecha, Founder & CEO of Stratton Social In recent years, the landscape of marketing in India has undergone a remarkable....
PepsiCo India, a leading player in the Indian consumer goods market, has highlighted the importance of digital engagement in building strong....
Momentus Digital, India’s leading Unified Media Advertising Partner, expands its global management with the addition of Sandeep Sabharwal as....
In the realm of skincare, where innovation meets expertise, O3+ Skincare has been able to carve a niche for itself as India’s premier....
Authored by Maadhav Bhide, Founder, Togeth૪ing In the ever evolving landscape of the digital era, the concept of community building has taken....
“Your brand isn’t what you say it is, it’s what Google says it is.” – Chris Anderson, Former Editor of Wired Magazine.....
Chandrashekhar Naik, Senior Vice-President, Valueleaf Group, leads the Business Development division at Valueleaf. He has around 14 years of....
WebEngage, a full stack Retention Operating System, today announced a significant bolstering of its data science and AI practice with the....
WebEngage, a full stack Retention Operating System, today announced a significant bolstering of its data science and AI practice with the....
Russhabh R Thakkar, Founder and CEO of Frodoh World, shares his insights on navigating the dynamic realm of Connected TV (CTV) advertising. With the....
blink, an award-winning FinTech platform and a subsidiary of Emtel Ltd, has partnered with WebEngage, a marketing technology (MarTech) company....
From the introduction of the first LED TV in India in 2009 to the staggering 32 million households owning connected TV sets by 2023, the landscape of....
Star Sports, the official broadcaster of TATA IPL 2024, is launching a first-of-its-kind initiative in India – the Star Creator’s Network....
Authored article- Mr. Puneet Singh AGM - Marketing and Corporate Communications, Akums Drugs & Pharmaceuticals The ubiquitous QR code, a....
Games24x7, India's most user-centric, scientific, and innovative online skill-gaming platform, is geared up to amplify the excitement of IPL 2024....
Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video....
In the rapidly evolving landscape of advertising, Connected TV (CTV) has emerged as a game-changer, offering unparalleled opportunities for....
The battle for hearts and wallets in the Indian Premier League (IPL) is being fought on a different pitch – the data battlefield. With a....
In an interaction with Adgully, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment and Hospitality, the parent company of various food....
Dextrus, Mumbai's premier co-working space, is proud to announce two upcoming events focused on environmental sustainability and community....
In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the....
As the nation eagerly awaits the General Election of 2024, reflections on the monumental impact of the 2019 elections underscore the profound....
A ground-breaking survey by iCubesWire, a leading ad technology platform, reveals the unprecedented impact of digital media on voter engagement and....
A ground-breaking survey by iCubesWire, a leading ad technology platform, reveals the unprecedented impact of digital media on voter engagement and....
WebEngage, a full-stack Retention Operating System, has been making a significant impact in the domain, with its data-driven insights,....
In a world bound by time constraints and everyday monotony, ITC Engage creates an enchanting moment of passion and romance. With a delightful new....
Gupshup, the conversational engagement pioneer, today announced the launch of Conversation Cloud, a comprehensive suite of SaaS tools that are set to....
The second episode of Uorfi's debut podcast show, 'Uncancellable with Uorfi Javed' is currently live featuring Rohan Joshi where he shared some....
The “year-in-review” feature that gives users a fun retrospective summary of their activities in the past 12 months has been a revelation....
Authored by Meghna Krishna, Group CRO, VideoVerse Imagine this: Visual storytelling isn’t just about making complex stuff look pretty;....
At the 5th edition of its flagship event, FTX - Razorpay, India's Leading Omnichannel Payments, and Business Banking Platform, today announced that....
The latest Socio-economic Classification System, ‘ISEC’, announced by the Market Research Society of India (MRSI) takes on a more....
Times Network, India’s premium broadcast network, announces ‘Public Manch’ – an exclusive show aimed to engage and empower....
Interbrand, world’s and India’s leading brand consultancy, has been engaged by India’s largest financial services brand HDFC Bank....
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled the first installment of....
Paisabazaar, one of India’s largest digital consumer credit marketplaces, is dedicated to simplifying the complex decisions of personal....
Authored by Yulia Aslamova, Head of Asia, DRIM Global. We live in an era where trust and authenticity are of great importance. Thanks to the....
NPAW, the global leader in video streaming analytics, announced today the findings of its 2023 Video Streaming Industry Report, revealing a....
In this interview with Adgully, Siddharth Raman, CEO, Sportz Interactive, delves into the dynamic intersection of technology and sports, exploring....
Digital marketing agency and production house, The Content Lab, proudly announces a strategic partnership with India’s fastest-growing....
Confiance Communications, an integrated Communications Agency known for its specialisation in startups’ brand-building, has acquired the PR....
Authored by Indu Mehta, President Corporate Communications & CMD's Office, LNJ Bhilwara Group Stories play a profound role in communicating....
BajajCapital, one of India’s leading wealth management companies and WebEngage, a full-stack retention operating system entered into a....
CapCut Creative Suite's online photo editor redefines the landscape of visual storytelling, offering a set of innovative tools designed to elevate....
Embark on an extraordinary news experience with the revamped WION News app by IndiaDotcom Digital Private Limited, heralding a pioneering....
In this two-part report, Adgully seeks to explore the nuanced journey of conversational AI’s evolution, examining the milestones and....
Authored by Nidhi Govil, Founder, Orive Organics In today's fiercely competitive market landscape, where products and services often resemble each....
Gamification is the application of game-design elements and principles in non-game contexts. The notion of “gamification” has transcended....
Vizrt, the leader in real-time graphics and live production solutions for content creators, releases new research signifying a shift in the viewing....
In a compelling testament to the enduring allure of television, viewers in India are dedicating an additional 53 minutes per week to watching TV....
In a strategic move aimed at redefining Customer Engagement, Mirum India, a Wunderman Thompson company, and WebEngage, a full stack retention....
WebEngage, a full stack Retention Operating System, today announced the elevation of Ankur Gattani to Chief Growth Officer. Gattani, who has been....
In today’s dynamic gaming landscape, with over 500 million amateur gamers, including 30 million passionate college students, it is pivotal to....
Vicks Cough Drops, the trusted brand known for giving India a khich khich free voice recently engaged in a quirky banter with Oreo, the brand known....
For four years now, SCREENXX Summit and Awards, Adgully’s premier event on the media and entertainment industry, has been covering the various....
HT Media's festive reader engagement initiatives, 'Festival of Gifts' for print platforms and 'Festival of Gold' for digital platforms, offering....
The ICC Cricket World Cup has evolved significantly as a global sporting event since its inception in 1975. Several factors have contributed to its....
Excited cricket fans set social media ablaze with posts and memes during the highly-anticipated India Vs Pakistan match at the ICC Men’s....
Gupshup.io, the leading Conversational Engagement Platform, has unveiled a series of new and cutting-edge features in their latest launch. This....
BBC StoryWorks recently hosted an insightful event with the theme ‘Pulse of Storytelling’. Held on October 11, 2023, the event featured a....
Zuno General Insurance, formerly known as Edelweiss General Insurance, is one of the trusted insurance providers in India. In this exclusive....
Gifting is a culture across traditions and seasons in India. A gift truly celebrates meaningful moments when it is thoughtful and evokes a personal....
Gifting is a culture across traditions and seasons in India. A gift truly celebrates meaningful moments when it is thoughtful and evokes a personal....
Zee Media Corporation Limited (ZMCL) is pleased to announce its decision to re-register for the Television Audience Measurement System with the....
WebEngage, a full-stack marketing automation platform, has been providing retention solutions to brands, enabling them to become enduring businesses.....
We, at Adgully, have always saluted and honoured women managers and leaders across diverse fields. Over the years, W-SUITE, a special initiative from....
VDO.AI, a leader in the advertising technology industry, unveils Dexter, a game-changing creative feature poised to redefine brand engagement by....
Ahead of the festive season, VDO.AI, a worldwide pioneer in advertising technology, has revealed statistics highlighting the impressive growth of....
MoEngage, the Gartner-recognised leader in Mobile Marketing Platforms in 2022 and the pioneer in insights-led customer engagement, announced its....
TBO.COM, the leading global travel distribution platform, has announced a strategic partnership with WebEngage, a leading marketing automation....
Aaj Tak, India's most trusted Hindi news channel, is set to bring an elite line up of leaders at a special on-ground event titled 'Aaj Tak G20....
Authored by Apoorv Sood, Vice President Of Global Business Development and Partnerships, WebEngage Businesses today are aware of how valuable a good....
Godrej Appliances, part of Godrej & Boyce, the flagship company of Godrej Group, rolled out a new social media campaign #FoodKaMoodBadlo to....
Authored by Chirag Parmar, Lead - Customer Growth and Strategy, WebEngage Email marketing is among one of the oldest and most popular channels of....
New research from Parks Associates shows that 51% of CTV (connected TV) device owners, roughly 44 million households, engage in commerce-related....
WhizCo, India’s leading Influencer Marketing and Creator Management agency recently announced its successful collaboration with Swiggy, India's....
Affinity (www.affinity.com), a fast-growing, diversified ad-tech company operating privacy-friendly advertising networks across the purchase funnel....
Taapsee Pannu, the PAN India star, has always been at the forefront of engaging in diverse activities. Whether it's her film choices, the campaigns....
In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the....
News18 has introduced several initiatives in terms of technology to give their viewers an extraordinary experience. For instance, the channel on....
Kalyan Jewellers, one of renowned jewellery brands nationally wanted to harness all their potential customers at the store level to discover them on....
Haptik, the leading conversational messaging platform, is thrilled to announce its strategic alliance with MoEngage, a pioneer in insights-led....
Macho Sporto, a prominent athleisure clothing brand for men, partnered with Sportskeeda, India's premiere multi-sports media platform, to leverage....
Adgully has been turning the spotlight on the entrepreneurs who fought against all odds to bring their dreams to fruition in our special series....