HCLTech, a global technology company and Cricket Australia (CA), the national governing body for the game in Australia announced the extension of....
HDFC Bank’s partnership with Royal Challengers Bangalore (RCB) for the IPL season brings together two powerful entities in a collaboration....
In a significant development in the financial education landscape, StockGro, India's leading social investment platform, has partnered with The....
HARMAN today announced that Tata Motors, India’s leading automobile manufacturer, has selected the HARMAN Ignite Store as its in-vehicle app....
Today, Ferrari and HP Inc. announced a historic, multi-year title partnership. Connecting two of the world’s most iconic companies, the....
To reshape the landscape of technology integration in the beverage industry, Microsoft and The Coca-Cola Company have announced a monumental....
DashLoc, a trailblazing company in India specializing in hyperlocal discovery and growth, has announced a strategic partnership with Godrej, a....
Hafele, a global leader in the interior solutions segment, with an international legacy of over 100 years, announces its collaboration with the....
In an exclusive interaction with Adgully, Poulomi Roy, Chief Marketing Officer, RSH Global - Joy Personal Care, discusses the strategic decision....
Havas Play, the specialised sports, entertainment, and content division of Havas Media Network India, has tapped into the world’s largest T20....
Pokémon, the globally popular entertainment brand, has become an official partner of the Mumbai Indians for the 2024 season, in an unexpected....
MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA), has announced the renewal of its strategic partnership....
Sports brand PUMA has officially signed renowned fitness icon Milind Soman as its Running Ambassador, marking his first-ever partnership with a....
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has rolled out 16 new brand safety and suitability....
Whoppl at the forefront of India's content-to-commerce revolution, embarks on a global journey by forging strategic alliances with their....
Linebat News, an esteemed international sports gaming company, has made a significant announcement that is poised to make waves within the cricketing....
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced a strong surge in its customer deployments of....
Formula E and Sony Pictures Networks India (SPNI) today announced a new three-year media partnership to air all Formula E races live on Sony Sports....
MSys Technologies proudly announces its strategic partnership with Boomi, a leading cloud integration and data management solutions provider. This....
Sunstone is a student-first higher education & services provider working towards making the youth employable & connecting them with desired....
LALIGA - the largest football ecosystem in the world – has launched its first video podcast in India, named the ‘LALIGA India....
As Sony Pictures Networks India (SPNI) strides into FY25, SPNI reflects on FY24, a year marked by resilience, teamwork, and strategic vision. NP....
Goldi Solar, India’s most quality-conscious solar brand, proudly announces its partnership with Mumbai Indians, five-time champions, as their....
Bisleri International, India’s leading packaged drinking water is thrilled to announce its partnership with Delhi Capitals, Gujarat Titans,....
Pink Lemonade, a Bangalore-based brand and marketing agency, recently celebrated a major success by adding Polar Bear Ice Creams to their list of....
EaseMyTrip.com, one of India's largest online travel platforms, has partnered with India's first-ever year-round sports tournament conceptualised to....
EaseMyTrip.com, one of India's largest online travel platforms, has partnered with India's first-ever year-round sports tournament conceptualised to....
DHL Express, the world’s leading international express service provider, has announced the extension of its partnership with the Mumbai....
RISE Worldwide, India’s leading Sports & Event Management company, has successfully facilitated multiple marquee deals for the ongoing....
Integral Ad Science, a leading global media measurement and optimization platform, today announced a first-to-market partnership with Snap Inc. to....
In an exclusive interaction with Adgully, Shweta Jain, Chief Business Development Officer at Diageo, speaks at length about how the collaboration....
Gujarat Titans, the pride of Ahmedabad and a formidable contender in the TATA IPL, is delighted to unveil its extended line-up of partnerships for....
Usha International, India’s leading consumer durables brand, announced that it will continue its official partnership with five-time-champions,....
Netflix, Goodfellas and GKIDS have extended worldwide catalog streaming rights (ex-US and Japan) for Oscar-winning Japanese studio Studio Ghibli.....
Capri Global Capital Ltd, a leading non-banking financial company, today announced an extension of its partnership with Gujarat Titans for 2024,....
WPP-backed The&Partnership has formally combined with its media buying and planning agency mSix&Partners, to create a new fully-integrated....
Hindware Limited, India's leading bathware brand, has announced its partnership with the T20 teams - Royal Challengers Bengaluru and Punjab Kings,....
The International Internet Business Department of Xiaomi announces the extension of its strategic partnership with Xapads for the year 2024. As the....
India's premier fashion platform, Lakmē Fashion Week in partnership with FDCI continues to emerge as a leader in cultivating brand associations....
NIC Ice Creams, a brand known for their honestly crafted ice creams has been onboarded as an Official Partner the Mumbai Indians, who are the....
Angel One Limited (“Angel One”), technology-led financial services player, announced its partnership with the Indian Premier League....
Buffalo Soldiers, a fast-growing creative agency known for its digital prowess, has won the creative, digital and mainline mandate of Gulshan Group,....
Havas Media Network India, the media agency conglomerate of Havas India, and KlugKlug, one of India’s leading Influencer Tech stacks that....
In an exciting development for the digital marketing world, indaHash welcomes Karan Mathur as the new Vice President of Strategic Partnerships for....
Moonbug Entertainment, a part of Candle Media, today announced an agreement with U-NEXT, a pioneer in SVOD services in Japan, that will bring a....
ZEE5 Global, the world’s largest South Asian streaming platform, is collaborating with Mango Marketing & Events Ltd (Mango) in the UK for....
FreeWheel, a Comcast company and the global technology platform for the television advertising industry, has solidified a strategic partnership with....
The Board of Directors of Sanofi India Limited (“SIL”) today approved an exclusive distribution and promotion agreement between SIL and....
ThinkAnalytics, the world leader in Al-based TV content discovery, viewer data insights, and targeted advertising, today announced that following....
Globale Media, a leading player in the Indian mobile and web advertising company, has entered into a preferred partnership with Rooter, India’s....
Ram Madhvani Films, a renowned production house known for its award-winning works like Neerja and Aarya in Hindi cinema and the OTT space, has....
The world’s leading emerging markets gaming and esports media company, NODWIN Gaming (NODWIN), is announcing a strategic partnership with JSW....
Having enjoyed a successful partnership for more than three years, Warner Music has announced it has expanded its agreement with Tips Industries....
In a first-of-its-kind partnership, sports brand PUMA has solidified its commitment to back India’s indigenous sports by becoming the official....
Moloco, a leader in operational machine learning (ML) and advertising technology, today announced a strategic partnership withViacom18 and JioCinema....
EssenceMediacom, GroupM’s newest and largest media agency along with GroupM ESP, the entertainment, esports, and sports division of GroupM....
Joy Personal Care (Joy), a leading Indian skincare brand from the aegis of RSH Global, has announced that it has partnered with Gujarat Giants, as an....
We are thrilled to announce the next chapter in our partnership between Haldiram's and Times Prime. Following the remarkable 'Azaadi ka....
Embarking on a quest to strengthen its foothold in Southeast Asia, Lionsgate Play, a premium streaming service, has expanded its content horizons in....
Parle Products, India’s leading manufacturer of biscuits and confectionery, has extended its partnership with Celebrity Cricket League (CCL)....
Bagzone Lifestyles Pvt. Ltd., the parent company of Lavie Sport, is set to revolutionize the fashion accessories landscape through a remarkable....
BBC Sport and UK Athletics (UKA) announce a broadcast partnership and coverage for the 2024 Major Events series. Fans can watch live coverage from....
The National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and Dream11, the world’s largest fantasy sports....
Beauty in Black Drama Is First Series Greenlit Under New Deal Tyler Perry has added a multi-year first-look series deal to his ongoing creative....
Abhishek Pujar is a Partnerships Manager, India & South Asia, at Integral Ad Science (IAS). In his current role, Pujar is educating and bringing....
The Board of Control for Cricket in India (BCCI) has announced the release of Request for Quotation for Official Partner Rights for the Indian....
Safilo Group – one of the eyewear industry’s key players in the design, manufacturing, and distribution of prescription frames,....
Usha International, a leading consumer durables brand in India, has extended its partnership with MI Emirates for the second consecutive year, for....
Tyroo Technologies, a leading ad tech company, and Criteo, the commerce media company, have joined forces in a preferred ad reseller partnership to....
Following months of testing and experimentation, Pixis.ai and Channel Factory today announce their exclusive partnership that will resolve....
Milton, a trailblazer in home essentials, proudly announces its strategic partnership with cult.fit, India's leading fitness and wellness powerhouse,....
Devesh Pant is set to embark on a new role as Senior Partnerships Manager at Branch in the APAC region. Previously, he held the position of....
VAMA.app, the pioneering virtual platform transforming the traditional offline Mandir ecosystem into a digital realm, proudly announces a strategic....
Moneycontrol, India's leading financial news and investment platform, has partnered with hBits to transform the landscape of commercial real estate....
X (former Twitter) is making strides in its "everything app" plan through a new partnership with Shopify. The partnership aims to provide more....
Nikhil Kamath and Abhijeet Pai's Gruhas joins hands with new age media leader Collective Artists Network, led by Vijay Subramaniam, to create the....
Lava International, a leading Indian Smartphone brand, has signed a Memorandum of Understanding (MoU) with IIT Kanpur and Amity University in an....
Tiger Woods, Golf’s biggest star, has said goodbye to his 27 years-old partnership with Nike, the popular sport shoe brand. This brings to an....
Poornima Sharma has recently elevated to the role of Head of Marketing Partnerships, India, at Netflix. With over 12 years of experience in brand....
Mountain Dew, the beverage brand from PepsiCo India recently partnered with Ranveer Allahbadia and The Ranveer Show. Through the special ‘Darr....
According to the State of India Gaming Report 2022, the Indian esports industry is expected to grow to $140 million by 2027. Over the last few years,....
Tata Mumbai Marathon, Asia’s most prestigious marathon has partnered with Club Vistara, the frequent flyer program of Vistara - India’s....
Gujarat Giants, owned by Adani Sportsline, is one of the leading Pro Kabaddi League teams. The team which is based out of Ahmedabad has welcomed on....
The International Cricket Council (ICC) and Coca-Cola are thrilled to announce an eight-year global partnership encompassing ICC World events across....
Bharti Airtel (“Airtel”), one of India’s leading telecommunications service providers, today, announced that it has formed a....
Axis Bank, one of the largest private sector banks in India, today announced its strategic partnership with American Express with the launch of the....
Qatar Airways Group and the Asian Football Confederation (AFC) have signed a global partnership set to transform the fan experience at Asian....
Healthify (formerly HealthifyMe) announced the launch of its integrated health AI platform that redefines personal wellness. Created to expertly....
ICICI Prudential Life Insurance and Ujjivan Small Finance Bank (Ujjivan SFB), a leading small finance bank, have entered into a bancassurance....
Walmart today announced that the first India-made bicycles are hitting select stores in the U.S. just in time for the holidays. Hero Ecotech Ltd.,....
Naturals Salons, a salon chain with over 740 Salons and SkinQ, a made Safe Certified, Dermatologist formulated, active skin & hair solutions....
Hyundai Motor India Ltd. (HMIL) in partnership with NDTV launched ‘Samarth’ initiative for the awareness and enabling of people with....
Introducing MyGlamm POUT collection by Film Director and Producer, Karan Johar, with a range of pigmented, plumping lipsticks designed to deliver....
Aditya Birla Fashion and Retail Limited (ABFRL), India’s leading fashion company, today announced a partnership with Christian Louboutin, one....
EaseMyTrip.com, one of the largest online travel tech platforms, partners with Vi, the leading telecom operator, in continuous endeavour to build....
The much-awaited 10th season of the Pro Kabaddi League is almost upon us, and the Bengal Warriors, one of the founding teams in the competition are....
Leading consumer electronics brand boAt today announced its partnership with Swiggy Instamart, India’s leading quick commerce grocery delivery....
In especially exciting news for sneakerheads & sports enthusiasts, Foot Locker, Inc., the New York-based specialty athletic retailer, today....
In a strategic move aimed at redefining Customer Engagement, Mirum India, a Wunderman Thompson company, and WebEngage, a full stack retention....
Zee Entertainment Enterprises Ltd. (ZEE), India’s leading entertainment powerhouse today announced its partnership with nasscom for its....