Snapchat unveils AI selfie feature ‘Dreams’

Snapchat has launched its new generative AI feature called ‘Dreams’. This feature will allow users to make fantastical pictures of themselves in as many scenarios they want.
This new feature is located in the camera roll section called Memories of mobile users.
Dreams are Snapchat’s own take on the generative AI selfies that apps like Lensa have already popularized. Lensa climbed the App Store charts after its “magic avatars” went viral late last year. Remini, another popular app, gained success when TikTok users realised they could upload their selfies in order to receive professional-looking headshots for LinkedIn without having to pay for a pro-photo shoot. After uploading a series of real-life selfies in the app specifically for Dreams, Snapchat displays a series of eight-photo packs to choose from in different themes like doppelgangers or back-to-school.
The first pack of Dreams is kept free for users. However, additional would cost $1 as in-app purchase. Dreams has already been used by snapchat users in Australia and New Zealand and is now coming to all users globally.
The addition of Dreams further expands Snapchat’s generative AI features. Earlier this year, the company launched its AI-powered chatbot My AI.