Snapdeal gets K-Factor and Karishma Intiative on board

Talking about the new partners on board, Sandeep Kormavelley, Head - Marketing, Snapdeal.com, told Adgully, "The new associations will help us execute the ATL campaign in a successful and efficient manner. We have started our campaign early January and have associated with youth platforms which have a good following."

When asked about the websites communication objectives, Kormavelley, said, "We have been successful in the online space and are already among the top 35 websites in India, with over a million opted-in subscribers. With the objective of reaching out to a wider audience and increasing the awareness of our services, we have launched the ATL campaign."

SnapDeal.com is an e-commerce service that drives large number of customers to retail businesses. Snapdeal is now present in 30 cities in India. SnapDeal.com has over a million subscribers and is growing at the rate of a new subscriber joining the club every 8 seconds. | By Prabha Hegde [prabha(at)adgully.com]