Social Media Week Returns with a BANG!

Social Media Week, an international digital conference that connects leaders across industries to “reimagining human connectivity”. The week of September 12th, this year is all set for another edition of the Social Media Week, at commercial capital of the country - Mumbai! The platforms popularly known for its worldwide event that tells successful stories of experts who’ve embraced technology to their benefit. The aim is to discuss power of technology and its global impact, SMW has speakers who are experts in the digital space.

Technology has a great influence in the way masses connect, communicate and decode messages. The driver for the Global theme for 2016 is the acceptance of changing technology and communications – ‘The Invisible Hand’: Hidden Forces of Technology (and how we can Harness it for Good). This international conference, SMW - Mumbai is organised and hosted by R SQUARE Consulting, an integrated marketing services agency.

Moving towards the diverse line-up of speakers, one of them to name Prahlad Kakar, Advertising Film Director, for Genesis Film Production, says “SMW, an international platform where years of experience can be expressed via words to the youth.  Social media is a tool raised by evolving technology that can be used to tell stories better”.

The list of speakers also includes Sean Gardner - Known as Forbes no 1 Social Media Power Influencer, Keynote Speaker, Best-Selling Author of "The Road to Social Media Success", Vivek Nayer - Chief Marketing Officer - Auto Division, Mahindra & Mahindra, Satya Raghavan - Head of Entertainment, YouTube India, Gautam Bhimani - Presenter/Commentator, STAR Sports and many more.

There are multiple sessions scheduled for five days ranging from Mahindra Auto’s building brands case study on the Power of Storytelling in the Landscape of New Media by Vivek Nayar, the supportive role of social media - Is Social Media the New Art Gallery. Followed by Social Selling tips by Sean Gardner and the session on The Tragedy of Inbound Marketing: A True Story by Kavita Jhunjhunwala.