Sony PIX to do 4 premieres back to back on 16th Feb'14

Sony PIX, India’s premium Hollywood movie channel which is committed to delight its viewers with clutter breaking innovations is once again gearing up to amaze its fans. Get ready to go ‘Wow’ as India’s coolest Hollywood channel is going to present entertainment with a twist in the first ever PREMIERE PIXATHON. Living up to its brand promise; STAY AMAZED, Sony PIX will present its viewers, a unique opportunity to experience the amazement of four big movie premieres back to back for the first time ever on Indian Television.  February 16 will mark the date of amazement as SONY PIX will premiere Sylvester Stallone action - packed drama Expendables 2 at 12pm, M. Night Shyamalan’s sci - fi thriller After Earth at 2pm, deep sea thriller Dark Tide starring Halle Berry at 4pm and the critically acclaimed The Girl with the Dragon Tattoo at 6:30pm.

Saurabh Yagnik, EVP & Business Head, Sony PIX added, “We constantly strive to interact and engage with our viewers, by not just offering exceptional titles but also presenting them a completely memorable viewing experience. PREMIERE PIXATHON is one such initiative that will break the clutter and help differentiate us in the genre. It’s for the first time ever that any Hollywood movie channel in the genre has come up with such initiative.” 

Sony PIX has always been a front runner in innovative promotion and marketing of premieres. With PREMIERE PIXATHON, we believe the channel will take its STAY AMAZED positioning to newer heights and consolidate its differentiation in the category while delighting viewers.