SOTC travel targets festive travel in Gujarat with Diwali digital campaign

SOTC Travel’s consumer data reveals high travel intent especially during the festive season – across multiple segments driven by multigenerational families. Gujarat features as a key source market for the Company and is witnessing over 50% surge in demand YoY for Diwali Holidays. Therefore, with a focused intent to maximise on the significant demand, SOTC Travel, a leading omnichannel Travel and Tourism Company has unveiled a new campaign targeting the festive season.

SOTC’s Gujarati Diwali Holidays brand film focuses on family holidays and plays on the stereotypical mother-in-law – daughter-in-law dynamics where the film’s main character – the daughter-in-law narrates her holiday plans for the Diwali break with the excitement of taking the whole family on an international holiday.

Highlights of SOTC’s Gurjar Vishwadarshan Diwali Holidays:

• Range of destinations: Europe, Vietnam, Turkey, Malaysia and Singapore with Cruise, Bali, Kashmir, Himachal, Sri Lanka
• Special features: Gujarati cuisine (vegetarian and Jain meals prepared by an accompanying maharaj), each tour comprises of fellow Gujarati co-travellers guided by SOTC’s Guajarati speaking tour managers, all-inclusive tours at attractive pricing, departures ex-Ahmedabad/Mumbai, Gujarati snacks provided on every tour
• Offers: discounts up to Rs. 60,000/- per family, free upgrades to 4/5 star hotels in Asia, spot cash discounts, special gifts on booking and complimentary sightseein

 SOTC Travel’s campaign is being extensively promoted across digital & social platforms, primarily YouTube, Facebook and Instagram.

Mr. Daniel D’souza President & Country Head - Holidays, SOTC Travel said, “Gujarat is a leading source market for us, and we are witnessing over 50% surge in demand YoY for festive travel for the upcoming Diwali season. Also, with schools and offices closing for festive break, the festive season makes for an opportune time to take a much needed holiday with loved ones. To cater to our customers from this valuable market, we have carefully designed holidays to domestic and international destinations, based on their unique preferences.

We have added special touches like a Gujarati speaking Tour Manager, special vegetarian and Jain meals specially made by our maharaj accompanying on tour; also guaranteed departures from Ahmedabad/Mumbai for our Diwali special tours.

Our tours come with all-inclusive tours at attractive pricing, discounts up to Rs. 60,000/- per family, free upgrades to 4/5 star hotels in Asia, and special gifts on bookings. This is our gift to our Gujarati customers – enabling them to indulge in their passion for travel while celebrating their favourite festival.”

Customers can book their preferred holiday via a video chat or make a request for a call, or select from SOTC Travel’s omnichannel network – that offers choice and convenience via the Company’s website, call centre, or extensive retail network pan India.