Storia embarks on #LoveStoria from Kesariya and Twitter is loving it
Storia Foods banks on an opportunity to turn heads on social media platforms. Twitter recently saw a rise in tweets about how the words “love storiya” in the trending song “Kesariya”, seemed to be out of place. When this caught the attention of the brand managers at Storia, they realised there’s something more here.
The brand instantly pulled off a quirky tweet that led to several Twitter users using the hashtag - #LoveStoria. These tweets started comparing other unnecessary things that we often put in our food, which is otherwise delicious. The trend instantly garnered 2700+ tweets and a load of creativity from users all over India.
Here’s what , Chief Marketing Officer at Storia Foods had to say, “As a brand, we have to have a bird’s eye view over all platforms to keep up with the trends. The proactive team at Storia is always on the lookout to leverage any topical as creatively as possible. With the #LoveStoria campaign, we did manage to turn some eyeballs in our direction.”