Sudhir Chaudhary seeks ideas for his new show on Aaj Tak
Aaj Tak, the flagship Hindi news channel from the India Today Group, and the veteran journalist Sudhir Chaudhary broke records, when together they experimented with a technology-driven interactive digital campaign. The powerhouse combo had initiated the innovative user-driven campaign #AskSudhir that proved to be a massive hit with over three lakh-plus WhatsApp pouring in 1.2 lakh-plus listens on Twitter spaces, 75,000-plus tweets and trended for about six hours on top during the day.
The special social media campaigns saw excited Aaj Tak viewers add to the buzz as it reached a new level and form of engagement. Lakhs of netizens participated on Twitter Spaces and engaged with the Chatbot campaign, not only engaging but emotionally connecting with Sudhir on Aaj Tak.