Sudhir Chaudhury's show on Aaj Tak a huge hit on YouTube

Aaj Tak is continuing with its dominance in the online space. The channel registered 1.4-lakh-plus concurrent users on YouTube when its new show by Sudhir Chaudhury was aired on Tuesday, July 19, at 9 pm.

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The programme, in Black & White, was a phenomenal success.

Several campaigns and promotional campaigns were launched ahead of the show with Sudhir Chaudhury. The channel earlier introduced a tech-enabled interactive campaign called #AskSudhir. The campaign generated more than three lakh WhatsApp messages, and more than 1.2 lakh people listening on Twitter spaces with 75k tweets, trending on Twitter for six hours on July 15