SVF takes film promotion to gigantic proportions for Amazon Obhijaan
SVF, eastern India’s largest movie production house, has unveiled the biggest movie poster for a Bengali film as part of the marketing campaign to promote its mega production, ‘Amazon Obhijaan’, which is releasing on December 22, 2017.
‘Amazon Adventure’ (as the English version will be named) is also the most expensive Bengali film ever produced, surpassing its prequel, ‘Chander Pahar’, the highest box office grosser till date.
Scaling at a whopping 60,800 sq ft (5,640 sq meters), the ‘Amazon Obhijaan’ poster had to be unveiled in a city football ground. The gigantic poster comfortably breaks the film poster record set by ‘Baahubali’, which was 51,600 sq ft (4,794 sq meters).
To give a perspective, the 97-metre-long (320 feet) and 58-metre-wide (190 feet) ‘Amazon Obhijaan’ poster, if placed vertically, would be taller than Big Ben (96 meters), Statue of Liberty (93 meters) or the Qutub Minar (73 meters).
A large crowd of people flocked to the football ground to see the massive poster. Another attraction was the presence of Dev (Deepak Adhikari), who was present on the occasion with director Kamaleswar Mukherjee and SVF Co-Founders Shrikant Mohta and Mahendra Soni.
Mahendra Soni, Co-Founder & Director, SVF, commented, “Our vision is to take Bengali cinema to newer heights. The launch of the biggest Bengali film poster has set new standards in marketing innovation in Tollywood. ‘Amazon Obhijaan’, the most expensive Bengali film, which will release in multiple languages, deserves no less.”
More than 100 man-hours and 80 people were engaged in creating and installing the massive poster, which consists of 32 individual prints that were fitted together on site.
Watch the promo: