ThePubverse teams up with Lotame to transform data-driven monetization

ArabyAds' platform for monetizing publishers, ThePubverse, has collaborated with Lotame, a renowned global tech enterprise. ThePubverse will leverage Lotame's cutting-edge data platform, Spherical, to amass firsthand data while obtaining unrestricted access to an extensive reservoir of consented third-party data.

Lotame, headquartered in the US, is a technology company specializing in data solutions. Its primary role revolves around collecting and creating customer databases utilized by marketers and media owners to cater to their clientele across the Middle East, Latin America, Europe, North America, Africa, and the Asia Pacific region.

The collected data will empower ThePubverse in making informed decisions, amplifying advertisement pertinence, and enhancing the efficacy of campaigns. Furthermore, it will harness real-time insights to meticulously tailor messages directed at distinct target audiences.

ThePubverse CEO Imad Sarrouf said: “We are thrilled to join hands with Lotame on this exciting journey. This collaboration opens a wealth of opportunities for our clients and us, as we aim to provide unmatched data targeting and activations backed by cutting-edge data analytics. Together, we are poised to set new industry standards and create transformative campaigns that drive meaningful results.”

Ross McMillan, VP of Commercial Solutions EMEA at Lotame, said: “Lotame’s mission is to empower publishers to drive growth and derive value from customer data — whether they have it or need it. We’re excited to join forces with ThePubverse to enable their clients to use data in smarter, faster, and easier ways that expand their monetization and yield."

Through this collaboration, ThePubverse will also delve into Lotame's specialized audience segment generation, audience augmentation, enrichment of audience profiles for persona creation, and enhanced cookieless targeting opportunities.
Earlier this year, ThePubverse had partnered with the regional Arabic content provider Mawdoo3. ArabyAd's retail-centric media advertising platform, Ritelo, has also collaborated with Daleel Store, a Saudi Arabia-based online retail establishment.