Titan Eyeplus launches Enigma, a new collection for women

Titan Eyeplus, India’s leading eyewear retail chain, launched ‘Enigma’ – a new range of stylish prescription eyewear for women. With over 100 styles in various feminine colors like rich burgundy, purple, pink, leopard prints, mint green, each variant is designed to make a woman feel confident and classy. Starting at just Rs. 995, this trendy collection is an ensemble of contemporary and elegant designs, embellished with fine detailing like metal bows, crystals and floral prints.

These frames are the perfect fashion accessory for the woman of today and can be teamed up with any outfit or occasion be it for a wedding ceremony or a party at friend’s house or even a formal corporate meeting. Crafted for women within the age group of 25-45 years, the Enigma collection is available in all Titan Eyeplus stores and brings global standards in style and fashion to the Indian consumers.

Commenting on the launch of the new collection, S Ravi Kant, CEO, Eyewear Division, Titan Company Ltd, said, “What we learnt from research is that women in India have some resistance towards the category. This is especially true when it comes to occasions when they feel the need to look their best. We believe that with the launch of Enigma, we would be bringing a transformation by challenging the current perception of women towards the eyewear category. We have launched the new Enigma collection with the intention of making eyewear more stylish and desirable for women.

Keeping in line with the latest trends, Titan Eyeplus has also unveiled a fashion-forward TVC with Bollywood’s top style icon Chitrangda Singh, which focuses on spectacles being a strong style statement today – even for movie stars! A true fashionista in her own right, Chitrangda is perfectly in line with the feminine and modernistic spirit of Enigma.

Expressing her thoughts on the collection, Bollywood actress, Ms. Chitrangda Singh said, “I am excited to be associated with the Enigma collection by Titan Eyeplus. The elegantly designed frames are a perfect style accessory for the woman of today. These frames are in line with the latest trends and allow me to have a complete different look depending on the situation, whether traditional, corporate or evening chic.”