TOCH - Introduces video shopping in association with Masaba

No more static images, no more boring online catalogues! Toch the new app in the market is all set to change the way the world shops with their interactive shoppable video content. The app has launched with the world's first mannequin challenge with their fashion partner Masaba Gupta.

Multiple developments across gadgets is making viewers embrace video consumption. Normally, 80% of the information we process is visual/videos. TOCH believes in the power of ‘NOW’ and aims to significantly shorten the journey of the consumer from only browsing videos to purchasing them with its pioneering video interactive platform! The focus areas for the app in the initial phase will be fashion, lifestyle, travel and sports.

Based on years of watching consumer consumption experience, and how they buy and act, we will see a seismic shift coming in 2017 in shopping consumption patterns. Shoppable video is the new age vehicle for brands to close the gap between moments of inspiration and actually clicking “buy. Brands have been stepping up their shoppable content with advancement of technology. The leap from ‘want to buy’ to ‘now’ will mark the beginning of the era of ‘Video Discovery Shoppable Moments’. By Marrying video with an interactive component, TOCH will be the first Video Shoppable platform, where you can shop anything you like ‘NOW’. TOCH offers by providing clickable hotspots to shop the products featured throughout the video.

Social media in 2016 saw a wave of new age mannequins with the most talked about mannequin challenge. Arguably you have viewed, liked and participated in several mannequin challenges, but now Toch with the worlds’ first shoppable Mannequin challenge, in association with Masaba Gupta are taking you a step further in this journey. Fashion is a huge cornerstone for the brand and to cement its proposition the brand has brought Masaba Gupta on-board as the Fashion Partner to pioneer tech in the fashion industry. Retail therapy comes alive as one can now shop as you view a video with Toch, India’s first interactive video platform hosting shoppable video content.

Talking about the association says Masaba, "Since, I have been a part of the team working on Toch’s fashion expertise; we decided to embark the journey, of creating the World’s first Shoppable Mannequin with my Collection. I am someone who believes the future of fashion lies in marrying it with technology in the most efficient way possible. We are excited to use TOCH to change the way people shop. Having said that, MASABA has a huge following on digital platforms & a large chunk of sales come from activations on social media. So this is the right time, right place & right technology for the brand. "

On the launch and association, Gaurav Sharma says, “We are excited to announce the launch of TOCH with Masaba Gupta. The vision of the brand is help people discover video shoppable moments. The new partnership with Masaba is a step closer towards fulfilling this mission. In the age of instant gratification TOCH promises to capture the moment, and deliver, the promise of now”

Currently the app is bootstrapping, with support from Znationlab giving the team the required infrastructure to maintain the operational efficiency and focus entirely on building the product. We believe with our offering we can bridge the gap between the content providers and brand partnership.  The product is exciting and we have some interesting and ambitious product enhancements planned for the upcoming months. 

The world’s first shoppable Mannequin challenge was shot by Mohd. Jaffer, at Craftbar, Bandra.

As the team at Toch says, we are young and hungry, and our appetite is Big!!!

Link for video of shoppable mannequin- 

https://blog.mytoch.com/2017/02/08/masaba-gupta-with-toch-unveil-the-worlds-first-shoppable-mannequin-challenge/