Total Lubricants’ media duties remain with Carat

Following a lengthy multi-agency pitch process, Total Lubricants has decided to retain Carat as its media AoR. As per media reports, the media mandate covers Germany, Sub-Sahara Africa and France, besides India.

Part of the Total Group, Total Lubricants has presence across 150 countries and offers a diverse range of products ranging from engine oil, gear oil, and coolant liquids to metal working, white oils, hydraulic and brake fluids.