Twitter sells MoPub app for $1billion
Twitter on Wednesday stated that it has made a deal to sell app advertising speciality firm MoPub. MoPub’s selling amount will be put into building revenue-generating features at Twitter and promoting growth at the one-to-many broadcasting platform.
As part of Twitter, MoPub generated $188million in revenue last year according to the companies.
Jack Dosrey, Twitter Chief, has made a priority of rolling out new features with the aim of increasing revenue and the amount of time people spend on Twitter.
Bruce Falck, Revenue Product Lead, Twitter, commented that “The sale of MoPub is all about increased focus, redirecting our resources and delivering faster growth in a number of key areas” .