#TwitterChat: Cracking the social commerce code

Social commerce is the ability to integrate commerce into the native social media experience. It is not simply redirecting users to the e-commerce store after viewing a paid promotion. To enable social commerce, the social media needs to enable features like checkout, product listing, reviews, and customer support, while the brand needs to take care of logistics and delivery tracking. Enabling commerce capability requires seamless integration of a lot of features on social platforms.

Adopting a marketplace model makes a lot of sense for social media because new product discovery is happening via these platforms. Instagram reported that 60% of people discover new products on their platform. Also, the visual nature of such platforms and customisable features allow brands to create their own virtual storefront.

While every single large tech platform – Google, Facebook, Instagram, Pinterest, Twitter, SnapChat – is trying to crack the social commerce code, it should also be noted that monetisation via social commerce hasn’t really taken off. Likewise, it is not big brands that have reaped the rewards from social commerce, but small entrepreneurs and influencers who are better able to leverage their social media presence and convert sales.

This Friday, March 12, 2021, Adgully is organising a #TwitterChat to discuss ‘Is Social Media the Next Shoppers’ Stop’ to understand the emerging trend of social commerce globally and in India. The discussion will take place between 3 pm and 4 pm via Adgully’s Twitter handle.

Joining in the discussions will be:

Abhishek Shah, Founder and CEO, Almo Wear

Anjali Malthankar, National Strategy Director, Tonic Worldwide

Ankur Arora, Co-Founder, ShopG

Bharat Sethi, Founder, Rage Coffee

Madhur Acharya, Head of Marketing, WOW Skin Science

Sujay Kar, Group Director and Lead – Commerce, VMLYR,SEA and India

Meghna Krishna, Chief Revenue Officer, Toch

Follow @adgully on Twitter to join the discussions.


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