Video Exclusive: Diwali campaigns that lit up the mood

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.

We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.

#LifeGoals by Bajaj Allianz Life 

Bajaj Allianz Life pledges to lighten up lives and #LifeGoals. Saying YES to celebrations and NO to Child Labour. The promise to #StopUnboxingFireworks could help Chintu and thousands like him get their #LifeGoalsDone!

#MyAsliConnection by Reliance Digital

Conceptualised by 21N78E Creative Labs. The campaign nudges people to spend quality time with their loved ones during Diwali rather than spending endless hours binge watching or being on social media.

#YourWordsNotForwards by Vodafone

Conceptualised by Ogilvy India. People call or message each other to share greetings with their loved ones. However, in this world of easy access to the internet and busy lives, people have become habituated to forwards rather than personal wishes.

#CookMagic by Pigeon

Conceptualized by Dentsu Aegis Network. Every household has a secret recipe to the most common food. But there are only some that make the real cut. Simple and rooted to the emotions of the festival, the film captures the real essence of Diwali with a young couple who wins over the heart of their neighbors' with homemade sweets prepared with the ‘magical’ touch of Pigeon.

#BrightSideOfNight by Oppo

Conceptualized by Ogilvy India. As part of the campaign, OPPO has placed an innovative reflective external wrapping on the Gurugram Rapid Metro with “See The Bright Side of Night” text branding that glows in the dark.

#GiftAGoldenDiwali by Ferrero Rocher

Conceptualized by Ogilvy India. To create memorable moments, Ferrero will be creating a visually stunning ‘Golden Zone’ photo booth inside premium modern trade stores at Delhi for consumers to click pictures of themselves and send them as customized Diwali e- cards to their loved ones.

#BharatKiLaxmi by PMO

Conceptualized by Business of Ideas. India’s daughters bring honour to their family, friends and country through their various laurels, while some teach the underprivileged or bringing awareness about cleanliness and health or serving society as engineers and doctors or helping in the delivery of justice by becoming lawyers. The daughters of India embody Goddess Laxmi perfectly.

#KhaoKheloKhushRaho by Kinder Joy

The campaign signifies the pure moments of joy, cherishing the family togetherness during Diwali with something tasteful for kids to enjoy.

#DiwaliKaSafar by Samsonite

Conceptualized by AutumnGrey Communications. Samsonite brings the attention of people to the travel enablers across railway, roadway, airways, etc. urging everyone to take a moment to offer gratitude to them and wish them Happy Diwali as they miss their Diwali for our “#DiwaliKaSafar” – one of the largest domestic travel season. 

#MyDiwaliRitual by Santoor Gold

Conceptualized by Opposable Thumbs. Abhyanga Snan is a ritual performed on the morning of Narak Chatrudasi, the first day of Diwali. The ritual calls for an oil massage followed by a bath with specific ingredients that includes Chandan (Sandalwood) and Kesar (saffron) amongst others. Santoor Gold is made with the finest Kashmiri Saffron and goodness of Sandalwood that makes it the ideal soap to complete the ritual this Diwali.

Busy Hands by Nivea

Conceptualized by FCB Interface. One of the most significant festivals of the year has arrived with the fervor of its preparations in full swing. There are tons of activities that take place during this time - from cleaning, tidying, whitewashing the house to putting rangoli, making sweets and shopping for new clothes. In the midst of all this, every person has a desire to look their festive best from top to bottom.

#BadiFamilyBadiDiwali by Cadbury Celebrations

Conceptualized by Ogilvy India. As part of the campaign, the brand encouraged people to share portraits of those special moments spent with their big family on social media with the hashtag #BadiFamilyBadiDiwali and win the opportunity of it being featured as an outdoor advertisement.



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