Video Exclusive: The ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
FMCG leader Parle has launched a new TVC for its leading cookie brand, Parle 20-20. The campaign reflects the shift in values among Indian youth and projects the progressive attitude of the brand. Conceptualised and crafted by Everest Brand Solutions, the campaign contains several TVCs that show characters react with witticism to the unconventional thought process of their peers. The overall take of the campaign is positive on the changing values of our times.
This hard hitting TVC from Kalyan Jewellers features Big B himself along with his daughter Shweta Bachchan Nanda. As a brand Kalyan Jewellers stands for ‘Trust’ and the TVC successfully showcases their ideology for standing up for what is right. Several formats of the TVC have been released to target the language markets. Previously Jaya Bachchan also featured in one of their TVCs. Perhaps in the future we will see more members of the Bachchan family make an appearance?
Bollywood actress Bhumi Pednekar gets real on camera speaking about her journey of self-discovery. The TVC is shot like a candid interview until the end, where the actress holds up the Honor 9N and reveals the details about the #NoOrdinaryBeauty campaign. The seamless transition and lack of product promotion doesn’t tarnish frank-ness displayed by the actress on-screen.
In the wacky commercial, Alpenliebe depicts a family contemplating whether to eat the bear jelly or the bottle jelly. While the family mulls over the decision, the horrified jelly, who can speak and move, strategises how to get its counterparts eaten. The interpretation of the TVC would largely depend on the viewer’s sense of humour. Regardless of whether they are terrified or tickled, they will surely be entertained.
The premium matchmaking service for the upper crust in India, Elite Matrimony, emphasises the importance of choosing the right life partner. They’ve roped in actor Madhavan who looks very respectable in his salt and pepper beard and gives sage advice to the parents of a successful young woman. While everything in the TVC looks polished, it might strike the wrong cord with independent woman who like to be involved in decisions involving the search for marriage partners.