Video Exclusive; The ads that stood out this week

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.

We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.

Samsonite launches #EkDinKiChutti campaign for this year's elections

This message is driven home through a short, thought-provoking film, which features a man taking a day’s leave from work to visit his home town. The brand has launched the #EkDinKiChutti initiative, encouraging people to take a day off and travel home to vote.

Cadbury Fuse by Chrome Pictures

The commercial manages to utilise both Yuvraj Singh & Rishabh Pant to do justice to the narrative as well as to the product (Cadbury Fuse) whilst projecting a fun side to both the cricketers which can be rather enjoyable for the viewers.

BYJU campaign with Mohanlal

Conceptualized and created by Spring, the ad campaign is centered around BYJU’S’ core belief that children learn better when they love learning.

Royal Sundaram #TheUnusualGift

The two-decade old company, through it’s first-ever campaign – #TheUnusualGift – aims to change the perception related to gifting.

Dell Latitude campaign

Conceptualized and executed by Grey, the campaign takes a trip down the lives of CXOs as they try to drive their organisations ahead, with Dell Latitude as their partner.


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