Warner Bros. Discovery acquires Turkish OTT platform BluTV

Warner Bros. Discovery has acquired BluTV, the first local SVOD service in Turkey. Over the past three years, Warner Bros. Discovery and BluTV maintained a partnership that conferred a 35% ownership stake in BluTV to WBD.
BluTV, ever since its inception in 2016, has witnessed remarkable growth in both original content and its content library. This progress led to the introduction of Discovery+ on the platform in 2021. In February, BluTV expanded its offerings by incorporating HBO content and children's channels, allowing viewers access to channels such as Cartoon Network and Cartoonito, as well as acclaimed shows like “The Last of Us,” “Game of Thrones,” and “Sex and the City.”
BluTV CEO Deniz Şaşmaz Oflaz said: “We are very happy that our strategic partnership with Discovery Inc., which started in 2021, has resulted in us becoming one of the Warner Bros. Discovery brands today. As Turkey’s leading local subscription video platform, we are proud that our steady growth since day one has made us a part of one of the largest media companies in the world. From now on, we will blend the best local stories we have ever presented to our viewers with the world’s best global content to curate Turkey’s strongest streaming platform and bring our most successful local stories to the world.”

Jamie Cooke, GM CEE of Middle East and Turkey at Warner Bros. Discovery, said: “Turkey has been an important investment territory for us for over 20 years and the acquisition of BluTV brings Turkey’s first local SVOD player into our portfolio. The combination of compelling Turkish content and a broad range of the best international series and shows from Warner Bros. Discovery is an unbeatable recipe to be locally relevant and successful. Together we bring Turkish audiences the most compelling viewing experience and expand the reach of Turkish content globally.”