Week at a glance: SCREENXX 2023; Zee News back on BARC; Google faces antitrust heat

SCREENXX Awards 2023: ZEE5, TVF, Pankaj Tripathi, Mona Singh, Jim Sarbh steal the show

The fifth edition of the SCREENXX Awards 2023 was held in Mumbai on November 3, bringing the curtains down on a riveting and insightful SCREENXX Summit 2023. A total of 64 SCREENXX Awards 2023 were awarded. ZEE5, the OTT platform from the ZEEL group, was adjudged OTT Platform of the Year.

The Viral Fever walked away with the award for Best Production House Of The Year. Best Entertainment Marketing Agency of the Year award went to White Rivers Media.

SCREENXX 2023 – Taking forward the Rs 2 trillion M&E juggernaut

There is no stopping the Indian media and entertainment industry. Pegged at Rs 2 trillion in 2022 by FICCI EY in its 2023 report, titled ‘Windows of opportunity - India’s media & entertainment sector maximizing across segments’, the Indian M&E is expected to grow a further Rs 734 billion to reach Rs 2.83 trillion in 2025.

Zee News back on BARC, more channels may join soon the rating system

After BARC started releasing raw level data, more news channels have started gravitating towards the measurement system. Zee news is the first one to make a comeback. As per the data released on Thursday, the channel opened up with a decent 5% market share, right behind ABP news. The channel is now hoping to improve its performance.

Antitrust showdown: Google’s dominance, tech titans, and the future of Search

Google is facing one of the historic anti-trust cases in the US. Tech mavens must be feeling a sense of déjà vu. Back in 1998, the US Department of Justice pursued a landmark antitrust case against Microsoft, targeting its monopoly over computer operating systems.

Upbeat retail sector looks at festive windfall this year

Despite growing inflation and an overall price rise, this festive season is turning out to be bountiful for most industries. India’s retail sector is finally shrugging off the Covid effects and is seeing increasing footfalls and sales during the festive season this year.

How enhanced brand activations heightened Durga Puja festivities this year

Over the years, Durga Puja festivities have come to witness an increasing brand presence at the various community puja pandals that dot West Bengal. Corporate sponsorship during Durga Puja started in the 1990s, prior to which the funding was mostly through donations collected.

CBFC and I&B officers authorised by MIB to take down pirated content

With the film industry facing losses of up to Rs 20,000 crore every year due to piracy, the Ministry of Information and Broadcasting has taken strong steps to check film piracy in the country.

AG Talk: MV Ramana, CEO – Branded Markets (India & Emerging Markets), Dr. Reddy’s

In conversation with Adgully, MV Ramana, CEO – Branded Markets (India & Emerging Markets), Dr. Reddy’s, said: “We have associated with Sunil Gavaskar as our brand ambassador as he stands for the very values we associate with our products and services – excellence, leadership, trust. ‘Tension mat lo’ (don’t stress) is a Hindi phrase used very commonly by people across India.

Srikanth Bureddy explores the future of digital, Martech, and Fintech industries

In conversation with Adgully, Srikanth Bureddy, Co-founder, Valueleaf, Buddy Loan, and Whistle, deep dives into the adtech, martech and fintech landscape in India, developments in performance marketing, the creation of Buddy Loan, a Loan Service Provider, and much more.

Many PR processes will be automated in the next five years: Sahana Rai

In PR conversation this week, Sahana Rai, Founder, Glocal Brand Solutions, delves into specific strategies that grant Glocal Brand Solutions a competitive edge, delivering cutting-edge solutions, adapting to the technology-driven digital era, and more.

SportVot’s Shubhangi Gupta unveils winning strategies for sports marketing

In conversation with Adgully, Shubhangi Gupta, Co-founder of SportVot, delves into the dynamic world of sports marketing in India. Gupta sheds light on the changing landscape, the challenges and opportunities SportVot anticipates, its unique value proposition, and the impact of COVID-19.

D2C skincare sector is experiencing a transformation: Jigar Shah, Co-founder, 82°E

In conversation with Adgully, co-founder Jigar Shah shares the brand vision of 82°E, saying, “We are building a celebrity self-care brand that is rooted in India, yet global and modern in appeal with high-quality products to inspire new ways for our consumer to commit to their well-being. We hope to establish ourselves as the most trusted self-care brand for the modern, global woman, known for creating high-performance products that help her care for her mind, body, and spirit.”

Q&A: Saurabh Garg, Co-founder & Chief Business Officer, NoBroker

In conversation with Adgully, Saurabh Garg, Co-founder & Chief Business Officer, NoBroker.com, speaks about NoBroker’s marketing strategy that brought about a radical disruption in the digital space of the real estate market, target audience segmentation, measuring the effectiveness of marketing strategies, real estate trends, and much more.

SAT allows Punit Goenka to hold managerial posts

Providing relief to Punit Goenka in the funds diversion case, the Securities Appellate Tribunal (SAT) today set aside SEBI’s order, wherein the market regulator had barred Goenka from holding managerial posts in ZEE and listed companies.

Sebi considering SC appeal following SAT’s decision in Punit Goenka’s favour

Following the decision by the Securities and Appellate Tribunal (SAT) to overturn the Sebi order that imposed a one-year ban on Punit Goenka, the CEO of Zee Entertainment Enterprises (ZEEL), preventing him from holding managerial and directorial roles in listed companies, reports suggest that the market regulator may consider appealing to the Supreme Court.

Clients are reaching out to us to create festive versions of their sonic identity: Rajeev Raja

In conversation with Adgully, Rajeev Raja, the visionary Founder of BrandMusiq, speaks about collaborating with Vivo to create a unique sonic identity for the smartphone brand, plans for the festive season, growth target for the upcoming year, and more.

Start-up Stars: Proudly ‘Made for India’ - Rishabh Sethia, Director, MARS Cosmetics

In an interaction with Adgully, Rishabh Sethia, Director, MARS Cosmetics, speaks about catering to the diverse beauty preferences of Indian consumers, focus on ‘Made for India’, collaborating with beauty influencers, and more.

Celebrating the Badshah – Shah Rukh Khan’s endearing brand legacy

Shahrukh Khan, affectionately known as the "King of Romance" since his iconic role in "Dil Wale Dulhaniya Le Jayenge," continues to captivate his fans. He celebrated his birthday by greeting devoted fans outside 'Mannat' with his signature pose, endearing not only for his acting prowess but also his gentle demeanor.