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WLN launches "Equal & Opposite'

Lynn de Souza, Chairman, Women's Leadership Network (WLN) India and Chairman & CEO, Lintas Media Group, Leena Nair, Executive Director, HR, Hindustan Unilever Limited and Dr. Kiran Bedi, Social Activist, IPS officer (retd.) announced the launch of "Equal and Opposite', a WLN India initiative that aims to improve gender balance at leadership levels in IPG companies. The event also saw the presence of WLN India's Executive sponsors ' Nagesh Alai, CFO, Asia Pacific, DraftFCB and Charles Cadell, CEO Lowe Lintas. The event took place at ITC, Parel yesterday evening.

Women are at the top in many fields. They play a crucial role in sustained success of companies. Women form a very large part of the workforce in the communications field and other creative professions. It is around 34 percent as compared to the national average of 14 percentage. The major concern in the industry is the high dropout rate. The eminent speakers discussed this issue at length and gave a general awareness of the differences in the opposite sexes that need to be celebrated.

Kavita Lakhani, Mumbai co-chair, WLN India and President, LinOpinion Public Relations said, " This is not a tea party group but a set of individuals who urges to celebrate the differences that women bring to the table."

WLN was first introduced in America around two years ago and in Shanghai a while ago. | By Janees Antoo [janees(at)adgully.com]

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