Yatra.com to engage with Social media audience, partners with OMLogic

Understanding the rising significance of social media for the consumers nowadays, Yatra.com has partnered with OMLogic, a premier online and social media marketing company in India and is all set to enter this new age space. With this new initiative Yatra.com aims to engage its target group through social networking websites such as Facebook, Twitter, Orkut, YouTube, among many others. Yatra.com will optimally use the social media platform to listen, engage, encourage, and support customers through newer and innovative initiatives.

Social media provides an excellent opportunity to engage in a dialogue with the brand's customers. The number of people interacting with social media in one form or another has grown immensely. Whether it is Orkut, Facebook, Twitter, YouTube, Flickr, Scribd, Slideshare or blogs, the numbers are staggering. These channels allow customers to share their opinion and feedback of a brand's products and services in real time.

For any brand to successfully harness this information, it is important to be present at these points to listen and respond to customers. OMLogic as a developer for Yatra.com's engagement strategies on these social media portals will help the company build a stronger consumer connect with the brand. Social media marketing programs will also help Yatra.com attract the attention of the frequent visitors of these social networking websites.

Speaking on the alliance, Bharat Malik, Head Online Marketing, Yatra.com said, "We believe that our progression into the social media will enable Yatra.com to engage its consumers through newer and innovative ways. The dynamics of this new form of media are exciting, and encourage two way communications between brands and their customers. Through our partnership we aim to listen to what customers are saying about Yatra.com' not just to us, but also to each other. This will enable us to improvise our services as per customers' feedback. We look forward to a great response from our customers for this initiative."

Speaking on the alliance, Kapil Gupta, CEO of OMLogic, said, "Yatra's emphasis on social media underlines their customer-focus and service-oriented vision. They want to truly ensure that their customers are listened to, and have the best service experience. Not only will we achieve tremendous reach and customer engagement through our social media initiatives, we will also increase brand loyalty and build Yatra as the brand of choice for all your travel needs, both domestic and international."

Yatra.com has been a pioneer in introducing customer centric innovative strategies. Since its inception in 2006, Yatra.com has been a company, which not only adapts the latest technology, but also focuses on product and service innovation.