Zee Studios and Meta release a 'Reel Wala Trailer'
In a collaboration, Zee Studios and Meta, have come together to co-create the ‘Reel Wala Trailer’ (#ReelWalaTrailer) for the highly anticipated film, Gadar 2. This marks a new era of entertainment, as two major powerhouses joined hands to redefine the way trailers are presented to audiences.
Meta and Zee Studios, in association with White Rivers Media, launched Gadar 2’s ‘Reel Wala Trailer’ (#ReelWalaTrailer) on July 26th, 2023. This immersive experience brings in a new era in movie promotions and also redefines the way trailers are and will be released in Indian cinema.
The next morning, Bollywood icon Sunny Deol, the lead actor of Gadar 2, paid a visit to Meta’s headquarters in Mumbai, India for a live interview. This engagement was not only a joyful moment for the fans, but it was also a historic moment, as it signified the merger of an iconic star with the latest social technological advances.
During the live interview, Sunny Deol candidly answered questions asked by fans, who were given the opportunity to participate virtually through Instagram. This interaction broke barriers between the real and virtual worlds, setting an inspiring precedent for future engagements between celebrities and their fans.
Shrenik Gandhi, Co-Founder & Chief Executive Officer, White Rivers Media said, “Working on the ‘Reel Wala Trailer’ (#ReelWalaTrailer) for Gadar 2 with Zee Studios and Meta has been an absolute delight. Our journey with Zee Studios has been one of growth and innovation. We are determined to explore more creative advancements in the entertainment industry, providing audiences with unforgettable experiences.”
“One of our core goals is to make ‘Gadar 2’ an exciting proposition for the audiences who weren’t even born when the first part was released in 2001. By partnering with Meta with the help of White Rivers Media, we have pioneered an exceptional cinematic journey, unlike anything seen before in the industry. We take immense pride in being the first to embrace this ‘Reel Wala Trailer’ (#ReelWalaTrailer) format as Instagram Reels are something that is the most viewed content format, which is why it was the right route to take,” said Neeraj Joshi, Marketing Head, Zee Studios.
“Considering the way young people are creating and consuming Reels, and the way it sparks cultural trends, a movie trailer built for Reels is an exciting proposition. Congrats to Zee Studios for setting this precedent and we’re glad to have partnered with them for it.” said, Paras Sharma, Director and Head of Content and Community Partnerships, Facebook India (Meta).
"We created an experience for our audiences, and I was incredibly happy with it. I was eager to see how our fans would react to this. This collaboration was truly a memorable one," said Sunny Deol, Actor.
In conclusion, it is an industry-defining trend started by Zee Studios, which is a leading film production and distribution powerhouse in the Indian entertainment industry. With an unwavering commitment to storytelling excellence, they have consistently delivered critically acclaimed and commercially successful films. As they continue their journey of innovation, Zee Studios promises to bring more exciting and immersive cinematic experiences to captivate audiences everywhere.
Gadar 2 is set to release in cinemas on 11th August 2023. The film stars Sunny Deol, Ameesha Patel, and Utkarsh Sharma and is directed by Anil Sharma.