ZenithOptimedia bags the media account of BBC Entertainment

BBC Entertainment is all set to re-launch and ZenithOptimedia has won the media mandate for the channel. BBC Entertainment will be re-launching in 2011 with a brand new program line-up. When Adgully contacted Satyajit Sen, CEO, ZenithOptimedia, he confirmed the news and said "Yes, we bagged the media account of BBC Entertainment".

The channel was launched in October 2006, replacing BBC Prime in Asian markets such as Singapore, Hong Kong, Thailand and South Korea. In December 2006, BBC Entertainment launched on the Astro platform in Malaysia. The channel launched in India in May 2007 on the Tata Sky platform and on India online Broadband Pvt Ltd.

The channel was running virtually without any advertisers in India and with this revamp BBC Entertainment is planning to rope in new audience and attract advertisers as well. | By Prabha Hegde [prabha(at)adgully.com]