Asian Paints launches ‘Tick Tock’ Campaign for Ezycolour Home Solutions

Ezycolour Home Solutions is a painting service from Asian Paints that was launched with the intention of taking the pain away from painting. The biggest decision point when painting our homes is finishing the work in a fixed timeline.  But we all have experienced that never happens!

With Asian Paints Ezycolour Home Solutions, that is never the case. When they make a commitment, they deliver on-time. Always.

The brand film, a musical satire, puts across this proposition through a funny incident of a home owner who is using the service for the first time, fully expecting the team to miss the deadline typical of Indian time-standards. How the team changes his opinion is the crux of the film. The core idea will have extension in different medium like digital, print etc.

Amit Syngle, President – Asian Paints: The consumer proposition of “On-time painting” solves a perennial issue of delays in Home Décor and creates an instant connect. The use of mechanised tools from Asian Paints ensure we always finish the work on time. This has been brought to life brilliantly in the film by the creative team.

Sukesh Nayak, ECD, Ogilvy Mumbai: "Asian Paints Ezycolour Home Solutions promises to value a person's time and finish the project in the committed time. And not a day late. Our creative idea of 'Tick tock. On the clock.' celebrates this surprising feeling of things not happening according to the famous Indian Standard Time."

CREDITS:
Client: Asian Paints
Creative Agency: Ogilvy & Mather, Mumbai

Creative: Sukesh Nayak, Kunal Sawant, Faraz Alam, Garima Obrah
Planning: Prem Narayan, Vipasha Bhuptani, Sumana Suresh

Account Management: VR Rajesh, Manish Tilwani, Amrita Basu, Ritu Pandya

Producer: Rachita Chowdhury – Green Grass Film
Director: Anaam Mishra – Green Grass Film