BuzzCity introduces in-app advertising options for Android developers

The move will enable Android developers to embed advertising within their applications and games, providing a valuable additional revenue stream.

Dr. KF Lai, CEO of BuzzCity said: "Android is well positioned to power a large number and variety of connected devices in the near future. It is the only non-proprietary operating system that allows both developers and handset manufacturers to rapidly develop the user interface for new applications ' and we believe that this gives it a greater chance of wider commercial adoption."

Currently, billing for Android applications is limited to certain countries. The new BuzzCity SDK means that Android developers can achieve global distribution of their games and applications, but still earn revenue beyond these countries.

KF adds: "Let's not forget that free apps drive downloads regardless of billing."

A key cornerstone of BuzzCity's business model is to generate revenue by auctioning off mobile inventory to advertisers. BuzzCity supports inventory generation by creating its own proprietary mobile media.

"At BuzzCity we recognise that applications are inventory, and so have developed this SDK to facilitate in-game and in-app advertising ' ultimately to attract more "eyeballs' across another platform." KF concludes.

Revenue is earned on a "per click' basis by gaining access to BuzzCity's global mobile advertising network, which currently serves 4.5 billion adverts per month.

Additionally, developers working with BuzzCity will be able to make available their applications to a wider audience through BuzzCity's range of mobile media properties, including mobile games portal, Djuzz, which delivers free and freemium games & applications for various platforms including Android.

Data from BuzzCity's global advertising network shows that of the top handsets used by consumers (Nokia, Samsung and Sony Ericsson) the latter two manufacturers have at least 11 Android-based handsets.