Cabinet reshuffle week: India Today Television beats competition in Wk 36
India Today Television surged ahead of most other English news channels, including Republic TV, NDTV 24x7 and CNN News 18, on the cabinet reshuffle week (BARC, TG- NCCS A Males 22+, Period - WK 36'17, TB- 06:00 - 26:00, Mega Cities) without any artificial boost through dual banding or landing page.
India Today has shown substantial growth in latest 4 weeks with a growth of 15 per cent in Impressions (000). Last 4 weeks, which were big news weeks, had breaking stories such as the Ram Rahim verdict, China BRICS summit (September 5, 2017) , First Breaking on Cabinet Reshuffle, and Raghuram Rajan interview on demonetisation Report.
One of the major contributors of India Today Television’s growth was the fearless reporting and impactful coverage done by the channel – be it the reportage on the Ram Rahim conviction, Impact of expose on Halala coverage or the news on train accidents which led to the resignation of senior authorities of the Railway department.
The top rated programme of 4 out of 8 preceding weeks belong to India Today Television. (Source - BARC program performance, TG - NCCS A Males 22+, Period - WK 29'17 - WK 36'17, Mega Cities)
India Today Television was No. 1 channel during all the important and breaking news recently, such as celebration of 9 years of Virat Kohli in international cricket (Source: BARC, Mkt: Megacities, Date: 19th Aug, TB:1930-2000 Hrs, TG:-22+Males A), The Ram Rahim Judgement and the reporting from ground zero (Source: BARC, Mkt: Megacities, Date: 28th Aug, TB:15:00-17:00 Hrs, TG:- 22+ Male A, Share% among 7 Eng news channels), India Vs China D Day (BRICS Summit Live Coverage) - (Source: BARC, Mkt: Megacities, Date: 05th Sept, TB: 10:00-12:00 Hrs, TG:- 22+ Males A, Share% among 7 Eng news channels) and Discussion with Raghuram Rajan on Demonetisation report (Source - BARC, Mkt: Megacities, Date: 7th Sep 2017, TB:1900-2000 Hrs, TG: 22+ Males A)
India Today was also the clear numero uno in Average Time Spent at 09 minutes and 29 seconds, while NDTV 24x7 Average Time Spent was 06 minutes and 29 seconds, followed by Republic TV (05 minutes and 13 seconds), CNN News18 (04 minutes and 34 seconds) and Times Now (03 minutes and 55 seconds). (Source: BARC, Mkt: Megacities, Period: Wk 36’17, TB:06:00-26:00 Hrs, TG:- 22+ Males A)