Chrome Wk 13, 2021 - Covid-19 story dominates morning primetime

With a Duration Share of 14.67%, Coronavirus Disease (COVID-19) story garners the highest share during the morning prime time (22nd March 2021, 7 am - 11 am, 15+, HSM, Hindi News Genre).

Source – Screen Shot Sourced from CNT (Chrome News Track) – 22nd March 2021, 7 am -11 am, 15+, HSM, Hindi News Genre

Airtime Share - The story ran maximum on ‘Zee News’ with 56% duration share followed by ‘ABP News’ and ‘Aaj Tak’ whereas ‘India TV’ ran the story in the 4th position during the respective time band.

Chrome News Track is India’s first Live TV News Consumption measurement PaaS to MAXIMIZE RATINGS on the back of key editorial decisions at the click of a button. The tool gives an immediate competitive edge with near live tagging on what your competition is airing and what you are missing out on, eventually boosting your News Channels' rating (with additional data from a 24*7 live panel of 2000 touchpoints with live indicative viewership that tallies with the subsequent ratings system trends). Features include - Story Analysis, Sub Story Analysis, Anchor Analysis, Top Genres, Logistic Monetization and Exclusive Competitive Stories.

Coverage – Urban 3,300 Class 1 and LC1 towns representing 92.3% population of urban India & 5,27,000 villages representing 100% of the rural population of India.


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