Dainik Bhaskar's 'Dainik Divya Marathi' enters Jalgaon

Dainik Bhaskar Group, India's largest print media company announced successful launch of 3rd edition of its Marathi Newspaper Dainik Divya Marathi from Jalgaon, Maharashtra. With launch of Jalgaon edition, within a period of 4 months, Dainik Bhaskar Group has expanded into 3 major cities in Maharashtra and has expanded its operations to over all 63rd editions.

Commenting on the extremely encouraging results at Jalgaon, Sudhir Agarwal, Managing Director, Dainik Bhaskar Group emphasized on the enhanced footprint of Dainik Bhaskar Group Maharashtra, pointing out that over the two quarters of the current fiscal, Dainik Bhaskar Group with 3 editions in Maharashtra is aggressively moving ahead on a focused strategy. We aim to fortify our success in Jalgaon to emerge as the preferred medium for advertisers and strongly connecting with our readers in this region.

Jalgaon is a vast market, with a rapidly developing industrial belt and is emerging as a premier educational hub. It has a strong cultural heritage and is now making progressive strides expanding its infrastructure, transport, communications facilities. Understanding the important role Brand Building plays for a new entrant, our planning has been meticulous, including our strategically classifying city to understand its demographic nuances. Additionally we have continued with the process of creating new product based on rich insightful feedback from readers in our 2-phase contact survey leading to subscription of copies. This sharp focus on planning, management, marketing and branding has resulted in a successful launch of Jalgaon edition."

As per our process Jalgaon launch also followed 2-phase survey methodology of door-to-door survey

Our survey revalidated that the Jalgaon readers mirror Aurangabad and Nasik.

ô‚' 93% people want Jalgaon to be amongst the top model cities of Maharashtra

ô‚' 87% people of wish to read more about health and entertainment

ô‚' 82% people give preference to industrial development

ô‚' 69% people want much better education facilities for higher education