Durex expands its Play portfolio, adds Play 2 in 1 massage gel

The Global leader in the condom market, Durex, launched their new product under the "Play' category - the "Durex Play 2 in 1 Massage Gel'. The Play sub-brand deals with a range of non-condom products and is positioned as accessories to enhance the quality of a couple's intimate moments.

To strengthen its promise of adding more fun, more excitement, more play in a couple's life, Durex Play brings Massage gel. Massage can be the most sensual activity in a couple's life. A touch speaks a thousand words, massage help increases intimacy and adds to the excitement leading to a more satisfying love life. Durex Play 2 in1 Massage is all about celebrating beautiful and intimate moments in a couple's life.

India promises to be a key growth market for Durex and this launch will help it expand the non-condom category as well with international quality products. Durex aims to make a couple's sex life better. Their concern is the overall sexual wellbeing of a couple. The wide range of Play O products can give couples the means to develop happier, healthier, more fulfilling love lives.