Everest bags creative duties for Aditya Birla Retail

Everest has won the strategic and creative duties for Aditya Birla Retail Limited’s “more.” brand.  No pitch calls preceded the account win. The agency’s Mumbai office will handle the business.

 

Commenting on the reasons for choosing Everest, Kunal Dhawan, Head Marketing and Branding, Aditya Birla Retail Limited, says, “We believe that Everest will work with us as partners in building our brand equity as they have strong team and we welcome Everest to our team.”             

 

As Dhunji S. Wadia, President, Everest Brand Solutions puts it; “ We welcome Aditya Birla Retail to the Everest family.   We believe in working with our clients and adding value to their business. This is a significant win for us.  It's a huge vote of confidence for our way of working.”

 

Dhunji further states "Everest is in an exciting phase of transformation. The hard work put in over the recent past is bearing fruit now. We expect a lot of action in the coming months."

 

Rahul Jauhari, NCD, Everest said: "More is a challenge of a different nature and we look forward to it. And of course, I am always happy to be working with a client team that is as clear on expectations and way ahead as they are."

 

Everest witnessed the onset of change with a change of guard at the senior management level and subsequent additions to the core team in 2011.  Since then the agency has been in a 'transformational' mode, adding businesses like Parle Wafers, Ranbaxy Volini, Kotak Mutual Fund, SAB TV, GoAir, Power Grid Corporation of India to the kitty, amongst others.