Ex-Wakefit VP Growth, Parasar Sarma Launches Growth Consulting Firm

After spearheading overall growth and category expansion initiatives at Wakefit in the near past, Parasar Sarma aims to provide brands with unprecedented access to the top-tier growth expertise that he has garnered in over 15 years of impeccable track record working with major brands across India. As a founding team member of Goibibo, he was the driving force behind the triumphant journey of the company's mobile apps business in India.

Having played key roles in product and growth teams at PolicyBazaar and MagicBricks and as CMO of Connect and Heal, Parasar has shifted his focus to fostering growth for homegrown rising brands. His consulting prowess has been sought by brands like Yoga Bar and Man Matters in the past, enabling them to unlock their growth potential.

Currently, he is uncovering the growth and scale potential for three fast-paced startups, DrinkPrime, Betterhalf, and The Pant Project. He, alongside his backend data and content team, delivers a comprehensive suite of services, including crafting annual marketing plans, communication strategy, performance marketing management, and partnerships expansion, to name a few.

What's unique about Parasar's growth consulting is the personalized approach to client engagement. By limiting the number of concurrent clients to 2 to 3 at any given time, he and his team guarantee undivided attention and dedication to each project. A typical engagement lasts 3 to 6 months, allowing for a deep dive into the brand's challenges and opportunities.

"Parasar brings a host of valuable experiences to help customer brands unlock new levers of growth.", said Dhruv Toshniwal, founder of The Pant Project.

"Parasar's approach to the holistic growth of the business by building long-term growth enablers not limited only to marketing makes it wholesome.", said Manas Co-founder Drinkprime.

With a trail of remarkable successes behind him, Parasar Sarma's growth consulting journey is poised to revolutionize how startups and emerging brands access growth expertise. By delivering tailored strategies and personalized guidance, Parasar, with his growth consulting firm - Growth With Parasar (with a website under the same name), is set to be a catalyst for sustainable and exponential growth in the business landscape.