Exclusive | Betting big on social media: PIX's Himmat Butalia

Sony PIX has been constantly abuzz with innovations. The channel has adopted a digital stance this year with increasing popularity on the digital and social mediums. Sony PIX recently unveiled a new app on the social media; commemorating the successful editions of the Spider-man series. The app allows Spider-man fans to design their own comic strip; using the various characters of the popular franchise and share it with their friends on social networking websites.

 

Adgully caught up with Himmat Butalia-Marketing Head, Sony PIX as he provides interesting insights into the app.

 

 

Himmat Butalia (HB): Spider-man is a very popular franchise globally which has made millions at the box office over the years. We are very delighted to have held the rights to all the three installments of Spider-man for Indian Television airings. The franchise is now accessible through this app wherein you can design your own Spider-man strip. The app allows users to create their own story for a comic strip using many characters and images from the franchise. 

 

 

HB: Social media is a great platform to interact with our viewers since it enables us to maintain a constant dialogue through numerous methods. This app is one such effort to excite our followers on social media platform. The Spider-man Comic App allows users to share the finished strip with friends which resulted in the App going viral.

 

 

HB: Our Facebook community consists primarily of youngsters who have shown a great liking for this App. They have been keenly sharing their finished strips and posting on their friends walls which has led to high traffic on the page and more so for the app. The multiple sharing has led to a viral effect which has increased usage of the app.

 

 

HB: The app helps reinstate the telecast details for the Spider-man Trilogy which is on 15th July. An app of this nature is a great push for the line- up since it engages viewers by giving them an option to personalise their favourite super hero. There are several posts and updates on Facebook which has resulted in higher visibility for the upcoming telecast of the Spider-man franchise.